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Account Executive I, Digital Merchandiser
PVH
New York, NY, United States
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Design Your Future at PVH
Account Executive I, Digital Merchandiser – Calvin Klein Jeans, Calvin Klein Sportswear, & The Underwear Group - The Underwear Group
The Account Executive I, Digital Merchandiser is responsible for managing the digital department store business for Calvin Klein Underwear, Jeans/Sportswear and Core Intimate Apparel. He or she will play an active role and partner with various cross functional teams to manage the overall online business to grow market share, achieve sales plans and increase profitability for the division.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
• Manage brand specialist and work with cross functional teams to ensure alignment with omni-channel strategies, while growing online sales and maximizing margin and inventory turn. Generate demand by using merchandising tools to optimize the site experience.
• Host weekly calls with key stakeholders to deep dive digital sales trends and provide action items to drive results.
• Maintain site presentation to ensure the categorization, copy, sequencing, imagery, and cross-selling opportunities are accurately customer facing.
• Examine category merchandising strategies of key competitors, and best-in-class online retailers, to understand emerging trends and web developments.
• Possess strong understanding of the relationships between page views, conversion and other relevant web based KPIs and action information accordingly
• Manage digital marketing programs such as SEO/SEM, Affiliate, Email, Display and Social Media to drive increased traffic and sales.
• Make recommendations to optimize web functionality, site architecture, user interface and navigation. Monitor competitive activity and react to online trends and best practices.
• Responsible for photo shoots and generate features and benefit content for all digital accounts
QUALIFICATIONS & EXPERIENCE:
Experience:
2 to 3 years of Digital experience preferred
Education:Bachelor’s Degree in related field
Skills:
• Organizational skills
• Good interpersonal skills
• Strong follow thru
• Retail math aptitude
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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