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Global Marketing - Media: Social & Insights Marketing Intern
PVH
New York, NY, United States
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Design Your Future at PVH
Global Marketing - Media: Social & Insights Marketing Intern - CALVIN KLEIN
CALVIN KLEIN Global Marketing Group – CALVIN KLEIN 205W39NYC, CK Calvin Klein, CALVIN KLEIN, CALVIN KLEIN JEANS, CALVIN KLEIN UNDERWEAR, CALVIN KLEIN Home, Fashion Office, Licensed Businesses
CALVIN KLEIN has a dedicated in-house advertising agency, with experienced creative and media teams that develop and execute a substantial portion of the institutional consumer advertising for products under the CALVIN KLEIN brands and work closely with other Calvin Klein departments and business partners to deliver a consistent and unified brand message to the consumer. Led by our Chief Creative Officer, Raf Simons, CALVIN KLEIN's marketing campaigns have played a critical role in raising the brand's cultural and fashion relevance.
The CALVIN KLEIN Media: Social & Insights Marketing Intern will learn and contribute to the execution of digital marketing needs using data & analytics. The intern will also learn how to identify social media and brand integration opportunities for the customer experience.
What to expect:
• Learn how to prepare global media flowcharts and provide budget analysis recommendations to team.
• Learn how to develop print positioning reports to identify competitive landscape within print channel.
• Assist in creating seasonal competitive analysis presentations across key competitive brands present to media team at end of term.
Candidates should possess:
• Strong proficiency with Microsoft Office, especially Microsoft Excel
• Well organized, detail oriented and forward thinking.
• Ability to be adaptable within fast-pace environment and open to working across multiple teams
• Strong interest in marketing, advertising and media.
Additional Program Information:
• Candidates must be enrolled in a full-time undergraduate or graduate program and be eligible to work in the U.S.
• The paid internship is based out of our NY offices and is not eligible for relocation or visa sponsorship.
• Candidates will be expected to work a minimum of 16 hours per week and can work a maximum of 28 hours per week
• The Spring Internship session will begin Monday, January 22 and conclude Friday, April 27
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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