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Director, Business to Consumer eCommerce
Coty
Calabasas, CA, United States
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Director, Business to Consumer eCommerce - North America, Coty Professional Beauty
Calabasas, CA
PURPOSE
Our purpose is to celebrate and liberate the diversity of beauty. We challenge convention through invention, expanding our horizons to enrich your reality with possibility. We build brands to inspire and enable our consumers to experience the confidence and joy of expressing their beauty, their way.
MISSION AND RESPONSIBILITIES
We are actively looking for our future B2C e-Commerce Director, where you will turn our accumulated consumer market insights into action among our top customers in partnership with our top customer teams to drive the Coty Professional Beauty Hair and Nail businesses.
The B2C e-Commerce Director has end-to-end ownership for all B2C e-Commerce KPI`s and drivers of Coty`s Beauty business in North America, which spans both e-retailers and (future) direct-to-consumer channels. The e-Commerce Director is responsible for defining the local e-commerce strategies and plans, building on a deep understanding of the target consumer on-line, the different e-tail partners` strengths and opportunity areas, as well as the business unit`s overall priorities. The individual leads a multi-functional team organized around the key channel needs of e-commerce, which includes the Account teams for Pure Play e-retailers, the Digital team, e-Commerce Trade Marketing, Retailer.com Marketing and Media, as well as Operational Excellence (i.e. supply chain, finance).
This position is a fast paced, customer and digital focused delivery role. Being in-touch with top customer requirements, regional and global business teams are key to enabling execution excellence both by the brand teams and customer teams.
Key Responsibilities:
• Ownership and delivery of all local e-commerce KPI`s and drivers.
• Define the local e-retailer and channel strategies.
• Manage and direct the e-Commerce multi-functional team.
• Own the local e-commerce master plan that will deliver on the goals for the year.
• Ensure strong Joint Business Plans are in place with all e-retailers.
• Drive towards on-line category captaincy with leading e-retailers in priority categories.
• Own retailer.com trade spend and media budgets, ensuring optimal ROI of investments.
• Align CB Division on goals, strategies, plans for annual North America e-com planning.
• Articulate and gain alignment the key needs of e-commerce back to the broader business unit organization
• Serve as the primary liaison between NA e-Commerce and global divisional leadership.
• Own local e-retailer innovations that will accelerate our business growth on-line.
• Own local reporting of e-commerce results and KPI`s.
QUALIFICATIONS
Application Pre-Requisites:
• 4 year degree; advanced degree a plus.
• 6+ years prior e-commerce experience with proven results to successfully grow businesses on-line.
• Affinity with Beauty. Prior beauty category experience is a plus, but not a pre-requisite.
Special skills required:
• Open and accessible Leadership style, with the ability to consistently achieve positive results
• Ability to select and enroll team members and delegate responsibilities to develop and execute customer plans.
• Comprehensive knowledge of the e-commerce landscape and KPI`s, digital marketing, e-retail- and brand strategies, with the ability to apply this knowledge to solve complex problems successfully
• Strong communication skills, with the ability to listen to understand, and to translate the company or brand strategy to e-retailers and enroll them in support of strategies.
• Strong negotiating skills with the ability to influence up one or more levels and at top to top levels across Coty and the customer organization.
• Ability to effectively resolve competing priorities for team and customer, or for the team and other functions.
• Ability to work effectively within a fast paced, complex matrix and changing environment.
• Ability to develop reporting staff to full potentials and to build leaders for the future.
• Ability to create and transfer a selling strategy to address all market customers and channels with a long term horizon of the future state of the business.
• Flexibility to travel as required.
We are Coty – and our people make us who we are.
It’s important that we find individuals who are a great fit for our business, not just for us but for you too. We want people to thrive here and, if you are the right culture fit with us and we with you, you’ll be able to shine and achieve beyond your own expectations.
• For us, beauty is and beauty does. We are very focused because we all want the same thing: to help our consumers celebrate and liberate the diversity of their beauty – and that takes creativity, excellence and radical thinking – we are here to disrupt the beauty industry on behalf of consumers and you need to want to join that mission to succeed here.
• We have an energetic intensity about us. We’re quite relentless in our determination to deliver, always accountable for our actions and tenacious. We will not be beaten by obstacles.
• Responding quickly with agile thinking to business challenges and opportunities is second nature to us. We like it that way as it means we can be creative and find new ways to make things happen fast. Colleagues will expect it of you and you’ll expect it of them – we’re a team and we help each other. We’re all in it together – irrespective of level or part of the business.
• We always go the extra mile, pushing the boundaries to be that best partner we can be to our customers and to excite and delight our consumers.
• When you join Coty, you become part of a vibrantly diverse and energetic group who have fun in an intense sort of way. Because we’re not just here for the ride, we want to change things.
ABOUT US
Coty’s purpose is to celebrate and liberate the diversity of our consumers’ beauty. Aligned to this is our mission – to strive over time to become the global industry leader by being the clear challenger in beauty, delighting consumers and creating long term shareholder value.
We are one of the world’s largest beauty companies with approximately $9 billion in revenue, and our strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands.
As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, we operate across three divisions:
• Coty Consumer Beauty: focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as COVERGIRL, Max Factor and Rimmel
• Coty Luxury: focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy
• Coty Professional Beauty: focused on servicing salon owners and professionals in both hair and nail with brands such as Wella Professionals, Sebastian Professional, OPI and ghd
Coty is a truly global player with over 20,000 employees, operations in more than 40 countries in Asia, Latin America, Australia, Middle East and Africa, as well as Europe and North America and products sold in over 130 countries and territories. Our headquarters are in London, New York, Geneva and Paris.
Want to know more?
For additional information about Coty Inc., please visit www.coty.com.
At Coty, we embrace Diversity. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
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