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Creative Strategist
POPSUGAR
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
The Creative Strategist will play a key role on a fast-growing team within the Bakery, POPSUGAR’s in-house creative agency. Key responsibilities includes ideating across all of POPSUGAR’S content and products, developing new formats and solutions, and ultimately helping grow the scope and quality of POPSUGAR creative capabilities in today’s ultra fast-paced digital marketing landscape.
Required Skills:
Creative Writing:From a 360 platform to a manifesto to a video treatment to a pithy 1-liner, you’re an agile creative writer.
Video Expertise:You're smart, cool, savvy, and creatively resourceful with concepting awesome video formats and telling interesting stories that millennial audiences can identify with, on behalf of brands.
Social Expertise & Trendspotting:Your friends turn to you for the latest and greatest of what’s happening on the Internet and every existing and emerging platform.
Innovation:When it's required, you can think beyond content to break the mold and blur the lines between advertising, content, technology, interactive experiences… and beyond. The world is truly your canvas.
Insights Analysis:You’re a creative and a strategist. You understand the value and necessity of insights, and you can leverage these to create a unique story across the necessary format/medium.
Responsibilities and key accountabilities:
• Create 360 program ideas for a multitude of advertisers
• Work with sales/brand strategy to create strategically sound communications platforms
• Present concepts to clients as needed
• Brief internal teams on your creative vision for every project
• Collaborate with Creative Director on strategic thinking and planning for key accounts
• Utilize POPSUGAR data to create unconventional content ideas and strategies
• Develop a broad understanding of POPSUGAR assets, platforms, and products
Preferred Qualifications:
• 5+ years copywriting experience. Advertising/Brand, Branded Content, or Editorial writing experience, with a portfolio to share. Mix of editorial and brand/agency experience a plus.
• A passion for an understanding of verticals that pertain to millennial women
• Some experience in working in collaborative sales processes, including the interaction required in an advertising sales environment
• Strong understanding of how to translate the long-term business objectives of advertisers into solutions that could be provided by POPSUGAR
• Possess the ability to evangelize Creative to internal stakeholders and clients