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Senior Graphic Designer
Lane Bryant
Columbus, OH, United States
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External Job Description
The Senior Designer is responsible for the creation of visual design, including typography, visual concept, and branding. They effectively communicate and coordinate with the information architect, writer and production artists to ensure that the visual design communicates the desired message, and functions successfully for varying technical and performance specifications. The candidate must be capable of leading the creative aspects of a project and have demonstrated strong business acumen.
Responsibilities include:
• Concept, contribute and assist in executing fully integrated, dynamic seasonal campaigns that align with fashion, apparel and intimates businesses, as well as promotional calendar
• Magalog concepting and creation; art direction for print medium; in-studio photography ideation
• Meeting preparation and presentation development
• Vast knowledge of competitive research is important to developing graphics, type and layouts that are relevant and brand right.
• Works as lead designer/part of a team to develop and contribute concepts based on set marketing criteria and strategy
• Specialized knowledge of methods and techniques of graphic design and layout. It also often requires higher-level executive and client interaction skills
• The senior graphic designer is responsible for conceptualization and implementation of design solutions that meet marketing strategies from concept to completion.
• A senior designer should have developed those famous problem-solving abilities to a degree where each design project is not seen in isolation. But rather, they will also be able to look at the ‘bigger picture' in a creative or advertising campaign.
• He or she needs to know how to integrate a concept or brand idea into different channels while maintaining it as an effective solution for that media.
• Graphic savvy, typography obsessed and able to weigh balance and space in a design tastefully
• Time management for live projects, and revisions
Requirements
Education:
• Bachelor’s Degree in Marketing or related field.
Experience:
• 1 to 3 years experience in Marketing, with specific experience in fashion oriented art design and magazine preferred.
Skills:
• Impeccable taste level and elevated design aesthetic.
• Demonstrated ability to work with tight deadlines and deliverables.
• Strong written and verbal communication skills.
• Self-starter who can thrive in a fast paced, autonomous environment.
• Demonstrated ability to take a project from concept to production.
• Ability to develop and direct business strategy through design projects.
• Demonstrated ability to multi-task, be proactive and collaborate with marketing teams and cross functional partners.
• Proficient with MAC and Adobe Creative Suite software.
• Strong design skills and experience in catalog and direct mail layout.
• Photo shoot experience, both on-model and tabletop preferred.
• In-store visual marketing and point-of-sale design experience preferred.
• Takes feedback and constructive criticism and can adjust as needed
All Replies Confidential / Equal Opportunity Employer