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Senior Manager, eCommerce Personalization
VFC
Costa Mesa, CA, United States
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Vans: Be a Part of the Original
“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.
Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Senior Manager of eCommerce Personalization: Become the Newest Member of the Vans Family
As the Senior Manager of eCommerce Personalization, you are responsible for creating, evolving and executing the personalization roadmap for Vans eCommerce. You will shape long and short term strategies focused on increasing user engagement. Your ability to tailor the Vans brand to individual customer preferences will contribute to an industry leading digital experience. You will work closely with many teams including, but not limited to Analysts, Consumer Lifecycle Management, Merchandising, Marketing, Consumer/Research Insights, outside vendors, and business directors to successfully execute an optimal customer experience. Your superior communication and presentation skills are key due to the role’s high-level exposure of delivering insights to stakeholders and team members. Your ability to identify areas of optimization and utilize innovative problem solving is vital to improving customer experience and drive KPI growth. You have connectivity to youth culture and are deeply immersed to our four pillars: music, street culture, action sports and art.
How You Will Make a Difference:
Own, define and implement the personalization roadmap working closely with our technology and other key business partners to collect requirements, understand and help identify business value to shape long and short-term strategy while providing quick and clear value to the business. The role will operate within a strong culture of experimentation and will demonstrate program performance using controlled experiments. This position will work collaboratively with multiple cross- functional teams. Develop 1-1 personalization approach seasonally by utilizing behavioral data and creating segment-of-one campaigns utilizing dynamic personalized content and product merchandising across marketing channels and on brand's website. Strategize with stakeholders across Merchandising, Marketing and Consumer Lifecycle Management to define personalization personas based on both qualitative and quantitative insights that will enhance the Van’s brand experience. Works with vendors, agencies and media partners to establish capabilities for improving eCommerce experiences. Monitor all metrics related to personalization results. Report on successes and share opportunity strategies in a concise and digestible format. Transform customer data into actionable insights. Partner with analytics group to define KPIs and metrics to monitor both the customer experience. Collaborate with project manager, project teams, vendors, analytics and other technical resources to drive new technology from inception to implementation. Identify and maintain key consumer trends and innovative technologies through research, tradeshows, and competitive analysis. Work collaboratively across VF brands by sharing personalization initiatives and learnings.
Skills for Success:
Years of Related Professional Experience: 8+ years
• Ability to craft a compelling vision and gain buy-in from stakeholders
• Experience working with Google Analytics and Adobe Analytics
• Be a highly-motivated self-starter. Must be comfortable working independently to achieve successful results with minimal guidance.
• Ability to establish and maintain effective relationships with other management staff, employees and others with whom the company conducts business
• Strong familiarity with Microsoft Office- particularly with Excel
Educational/ Position Requirements:
• A Bachelor’s degree and a minimum of 3+ years general management experience in the eCommerce or an equivalent combination of experience and training that provides the required knowledge, skills and abilities.
Special Physical and/or Mental Requirements:
• Travel by air and overnight, as required 5% of time.
• Lifting and/or bending 25 pounds of weight.