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Senior Director, Product Marketing
Adidas Group
Portland, OR, United States
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Senior Director, Product Marketing - Apparel (Basketball BU)
Purpose
• Develop and steer the strategy and marketing direction for the respective area (App) across functions according to the overarching sub-brand and BU direction.
Key Responsibilities
• Steer the BU vision, strategic objectives/actions and the financial targets.
• Monitor Apparel product financials (sell-in-/ sell-through-rates, number of articles, volumes per article) and initiate business development action for the respective BU.
• Steer and lead the creation teams across Creation Centers to ensure proper implementation of the Brand & BU strategies.
• Establish close work relationship with the BU GTM team to deliver holistic and unified concepts for the specific BU.
• Work closely with the General Manager (GM) of BU to build short-, mid- and long term business plans.
• Set targets to achieve BU apparel goals and manage the turnovers for the defined BU product range.
• Establish a close working relationship with the respective category in the markets.
• Act as a cross-functional marketing team captain for the respective BU.
• Lead and steer the apparel product creation process in close relationship with Design, Development and Costing.
• Identify business opportunities and risks; respond to them by initiating key action steps with relevant BU functions and x-functional partners.
• Drive business relevant initiatives to support e-Commerce and own retail in their mid-/long-term goals through close working relationships.
• Integrate all relevant units in the strategy planning and Go-To-Market phases (Design, Development, ait, Brand Marketing, Sports Marketing, CTC)
• Staff most suitable persons in direct report positions in alignment with HR.
• Set personal objectives, guidelines and assess all direct reports.
• Develop functional and social skills of direct reports on and off the job.
• Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
• Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.
Key Relationships
• Senior Director and Category Directors within BU
• Concept to Consumer (CTC)
• Design & Operations Team
• Brand and Sports Marketing
• Sr. Directors/Category Directors in Markets
Knowledge, Skills and Abilities
• Inspire, coach and lead; set framework for performance and growth
• Extensive knowledge of Sport/Style Industry including a vision of future opportunities and challenges
• Strong communication skills
• Strategic minded with strong executional abilities
• Excellent presentation skills
• Lead change management
• Excellent English knowledge
Minimum Qualifications
1. Graduate level Marketing
2. Min. 9 years of progressive experience in SGI on management level
3. Min. 4 years leadership of diverse & global teams in a matrix organization
4. Proven track record in Marketing