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Director, Global Integrated Communications
Estee Lauder
Denver, CO, United States
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DescriptionDirector, Global Integrated Communications (Makeup), Clinique
About Us
The Estée Lauder Companies are the global leader in prestige beauty — delighting consumers with transformative products and experiences, inspiring them to express their individual beauty.
In 1968, a savvy beauty editor asked a leading dermatologist “Can great skin be created?” Clinique was born. Clinique’s mission has always been to provide the safest, most effective formulas in simple routines that bring remarkable results. A custom-fit philosophy extends to Clinique Makeup, which opens all skin types and tones to the joy of possibilities. Proudly allergy-tested and 100% fragrance-free, Clinique’s skin care authority is truly global. Clinique is always different. And always will be.
About the Job
Develop and execute brand's overall digital focused Global Integrated Communications Makeup strategy through deep understanding of the global media eco-system including digital, influencers and traditional media. Engage and delight the consumer at all touchpoints by cultivating an exciting and accessible brand voice through authentic and compelling storytelling that encourages conversation, exploration, love and loyalty.
About Your Responsibilities
Global Integrated Communications Makeup strategy that champions Clinique’s brand identity and creates conversation.
•Lead creation of Global Integrated Communications calendar including 360 ideation, communications strategy, influencers, product integration, experiential, events and partnerships.
•Create and distribute toolkits to each region with materials including key messaging, sample pitch letters, press releases, photography, event guidelines and influencer activation to support affiliate-level strategy execution
•Help define the consumer engagement journey in partnership with cross-functional departments and corporate teams.
oPartner with Product Marketing, Creative, Online, Consumer Engagement, Product Development, Finance, Regional Teams, Corporate Marketing, to define the consumer journey and create category-specific winning strategies
•Collaborate on the development of all social and digital editorial calendars and partnerships.
•Contribute to the development of brand’s 3-year strategy; anticipate future opportunities via industry analysis, culture and trend forecasting
•Present and evangelize Consumer Communication Engagement strategy to senior leadership and C-suite executives in any and all forums requested
•Lead Partnership with Regions and Affiliates to develop relevant and compelling communication messages, with locally relevant executions, to quickly and effectively deliver them to consumers
•Present regular reports and suggest strategy adjustments to senior PR leadership based on analysis
•Compile trends and discover new opportunities for brand, media, and platform partnerships and recommend to senior leaders
Strong relationships with media contacts, both emerging media and traditional
•Manage ongoing relationships with top –tier digital and traditional press and platforms on global level
•Address public concerns and social responsibility related to brand in a timely and proactive manner
•Package and deliver integrated consumer engagement recap and brand perception report to Global Communications leadership
Develop the brand consumer communications engagement strategy
Brand storytelling to amplify brand reach and engage consumers across channels
•Present activation strategies to cross-functional brand and channel team leadership
•Work with Creative to generate fresh and engaging communication ideas to deliver on program goals and deepen loyalty and affinity
•Ensure E-commerce site, in-store retail immersion and social and digital experiences are integrated into the communication strategy
•Understand the pain points of the regions. Build and align goals across all levels of the matrix to ensure consistency of messaging
•Enhance sharing of best practices globally and encourage optimization of existing initiatives
Budget Management
•Allocate and assign budget priorities based upon key objectives
•Manage costs across agencies and regional executions
Qualifications
About You
•Obsessed with media, storytelling and pop-culture
•Inspirational storyteller and dot connector
•Collaborative Mindset
•Digital Champion
•Content immersed
Experiences You Have
•360 communication programming development & activation
•Consumer storytelling
•Big Idea generator
How You Will be Successful
•Consumer-first mindset
•Strategic agility
•Disruptive mindset
•Change champion