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Director, Events
Michael Kors
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion.
If you enjoy working in a creative, fast-paced environment, then we would love to hear from you!
Responsibilities:
• Create innovative marketing platforms aimed at driving traffic and sales in all Michael Kors retail store channels including: event and promotional initiatives
• Develop unique marketing partnerships and local outreach programs to raise awareness of store and expand customer base
• Work with magazine partners (national and regional) to execute added value programs, such as in store events, email blasts, online listings, etc
• Track results and ROI of all retail marketing activities to evaluate success of programs
• Develop and manage annual retail marketing budget including: Collection, Lifestyle and Outlet stores
• Work closely with creative services on design/production/mailings of collateral materials including: event invitations, trunk show invitations, seasonal c-folds and eblasts for Outlet promotions and new store openings
• Develop relationships with mall developers, corporate outlet center contacts and all local mall marketing teams to take advantage of center-wide marketing initiatives
• Conceive of and execute all direct mail initiatives for the retail division
• Train sales associates on gathering customer information and execute in-store programs to help grow customer database
• Manage customer appreciation efforts, holiday gift campaign, etc
• Develop and manage calendar for retail events
Job Requirements:
• Minimum Bachelor’s Degree
• 5+ years experience in special events
• Show production experience required
• Experience with International events (Asia & Europe) required
• Proper skills in planning and organizing, budget preparation, and negotiating
• Excellent communication and follow-up skills
• Strong analytical and creative problem solving skills
• Ability to thrive in entrepreneurial environment
We are an Equal Opportunity Employer M/D/F/V