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Public Relations Coordinator
New York & Company
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
REPORTS TO:
PR & Social Media Manager
POSITION OVERVIEW:
The Public Relations Coordinator will be responsible for creating and executing innovative concepts directed at the NY & Company customer to drive awareness, sales and profitability.
PRIMARY RESPONSIBILITIES:
• Monitor all press
• Assist with fashion story pulls/editorial requests
• Collect press clippings and organize media reports
• Build and maintain relationships with editors, bloggers, journalists, etc.
• Update media list with national and regional press and bloggers
• Manage PR calendar: appointments, press previews, event dates, etc.
• Collect product samples and manage sample closet
• Track sample returns and coordinate pick ups
• Assist with the launches of new collections, added value opportunities; celebrity partnerships
• Assist with all press events, store events, RSVP lists, event prep and set up, on-site management
• Manage advertising accounts and added value opportunities
• Manage internal communication through media alerts
• Integrate merchant buys, design reviews, etc. into the PR strategy
• Help manage the PR budget
• Assist with marketing ad hoc projects as needed
• Liaise between malls and assist with special projects: fashion shows, marketing requests, etc
• Fulfill marketing order requests through distribution center and stores as needed
• Manage external PR agency
• Brainstorm social media concepts
• Monitor social media channels and assist with post scheduling
• Assist with content creation and copy writing as needed
REQUIREMENTS:
• 1-2 years public relations experience (internships included)
• Experienced in digital, social media, public relations, influencer relations
• Must have excellent written, verbal and interpersonal communication skills
• Must be self-directed and reliable in planning and implementation of marketing and public relations tasks
• Must be filled with energy, extremely organized, passionate for this field
• Must be a strong team player, able to work across departments and with multiple partners to achieve goals under tight deadlines
• A collaborative, diplomatic and entrepreneurial spirit
• Ability to work in a fast paced, deadline driven environment
• Strong interest in/knowledge of public relations, social media, mobile platforms and its capabilities
• Knowledge of Microsoft Excel, Adobe Creative Suite: InDesign, Photoshop, Illustrator preferred
EDUCATION:
Bachelor’s Degree or equivalent preferred