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Manager - Marketing
Gap Inc.
New York, NY, United States
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Manager - Marketing - Seasonal Windows & In Store Experience
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and today we’re the world’s most iconic American brand.
We’re represented in more than 1400 stores in over 40 countries, and online. Our unique aesthetic is optimistic cool, elevated American style. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes,” and today we’re leaders in employee volunteering and social impact.
If you're full of ideas, if you want to work with phenomenal people, and if you think we should leave the world better than we found it, we'd love to meet you.
Manage the development of integrated and brand-right Store Experience projects that motivate customers shopping in stores. Responsible for incorporating consumer insights, brand positioning, marketing, design and product strategies, as well as intuitive creative judgment in everything they do.
·Responsible for the strategic planning of all seasonal in-store creative elements: windows, in-store, signage.
·Develop strategic and tactical creative briefs and plans to meet business and sales objectives for all sub-brands for WIS
·Support the creative development and integration of seasonal messaging initiatives as it applies to Store Experience
·Responsible for managing projects that fall outside a season but align with brand objectives or initiatives. Such as densification tests, new fixture packages, etc.
·Partner closely with the WIS Project Management team to ensure flawless execution of concepts with regards to budget, scope and schedule.
·Partner closely with the WIS Promotions team to create a holistic and seamless experience for our customers across all in store touchpoints
·Interact with multiple internal departments and agencies/vendors to ensure that programs are cohesive and aligned across all channels within Store Experience
·Manages WIS communications with the regions and with the Store Operations team for all seasonal marketing
·Manages the Seasonal Signage planning and execution
·Reviews the Global Marketing Directive and Global Visual Directive monthly for marketing content and accuracy
·Provides In Store strategy for Test & Respond marketing
Qualifications
·Strategic marketing/branding experience
·Ability to think strategically and apply strategic thinking to creative programs
·Strong evaluation skills in regards to both an aesthetic and copy
·Ability to lead, manage and motivate cross functional teams
·Strong written and communication skills with ability to provide clear, articulate feedback
·Proven ability to work well with creative and production teams: copy, art direction, design, print production, store design
·Project Management experience; forward thinking and responsible
·Flexible, responsive, detail oriented and has commitment to deadlines with strong sense of ownership
·Creative thinker
·Enthusiastic attitude and passion for the store and industry
·Desire and ability to work in a fast-paced, dynamic and creative environment
·Ability to present entire programs or initiatives to all levels of organization
·Ability to read and interpret floor plans
·Expertise in developing spreadsheets for project tracking
·Ability to manage budgets
·Experience in retail marketing
·Knowledge & experience in design, construction, real estate or procurement fields strongly preferred
·Apparel and store experience strongly preferred
·Bachelors degree required
·5-7 years of account management and/or marketing experience, pref. in retail, apparel, luxury, real estate or entertainment brands
KEY BENEFITS:
• Merchandise discount for our brands: 50% off regular-priced merchandise at Gap, Banana Republic and Old Navy, 30% off at Outlet and 25% off at Athleta.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Employees receive medical, dental, vision and life insurance.*
• Employees can apply for tuition reimbursement.*
• Family care programs.
• Commuter benefits.
• Pet Discount Program.
*For eligible employees
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. In 2016, Gap Inc. was named one of the Best Places to Work by the Human Rights Campaign for the thirteenth consecutive year and was the sole winner of the Catalyst award for equality in the workplace in 2016.