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Senior Global Brand Manager
Revlon
New York, NY, United States
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Job Details
Description
MAJOR DUTIES
• Drive brand and category development. Determine priorities and marketing strategies that will address changing consumer needs.
• Understand the consumer and translate this knowledge to create insightful strategy, communication and innovation
• Analyze the potential of new products, making recommendations based on sales and profit analysis
• Drive and manage all aspects of Mascara/Brow innovation from idea to launch. Includes insight development and testing, crafting the mix, business case modeling, communication & POS assets, and sell-in through each stage gate. Ensure product pipeline is delivered on time and within budget.
• Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization
• Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness
• Development and presentation of activities and strategies to senior management as well as briefing and managing agencies on day to day basis
• Develop media strategy recommendations throughout the year and seek ongoing optimization opportunities
• Become the brand expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition
• Brand interface with global regions
• Interface with Product Development department including tracking development timelines from concept to first production run.
• Lead a large cross-functional team to overcome executional and logistical hurdles to meet aggressive in-market timing
• Manage and develop marketing skills of direct report
KNOWLEDGE & SKILLS (REQUIRED)
• Innovation leadership experience - ability to apply critical/creative thinking to get things done
• Learning and strategic agility – demonstrate a proven record of learning from successes and failures and the ability to create and execute a vision
• Thrive in a dynamic, lean, and structured environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, and influence
• Demonstrate bias for action with high energy and commitment level
• Experience in understanding, assessing, creating and delivering digital (especially social media) that lead to great work and results.
• Proven record of drive and initiative with great interpersonal and communication skills
• Analytical / quantitative acumen with strong knowledge of key syndicated data (Nielsen/IRI) and experience developing business cases
• Strong project management skills and understanding of NPD process from ideation to execution.
• Clear demonstration of external orientation, team leadership, team commitment, influencing others
• Self-starter who takes initiative and speaks their mind
• Experience managing a direct report
• 5-7 years relevant work experience in marketing or brand management. Global brand development a plus.
• Experience in cosmetics, beauty, or personal care categories a plus
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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