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Vice President, Global Strategy
VFC
Stratham, NH, United States
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Timberland - Vice President, Global Strategy
POSITION SUMMARY:
Oversee Timberland’s Global Strategy function, which includes Consumer & Shopper Insights and Sustainability, to establish Timberland’s long-term growth strategy (reflecting VF’s brand building framework) and to partner with Timberland leadership in activating and monitoring execution of the strategy. Conduct consumer, channel, competitor and category research to drive decision-making; and lead cross-functional sales growth, margin improvement and expense reductions that support the delivery of Timberland's brand and business goals across Timberland, Timberland PRO and Kodiak Group brands. Establish control-related standards and procedures.
KEY RESPONSIBILITIES:
1. Oversee the implementation of VF's brand-building framework to develop and evolve as needed Timberland’s global strategy, including market research, consumer segmentation, competitive analyses, benchmarking, and collaborative decision making with Timberland leadership to inform strategic choices and contextualize current performance. Use market information to identify opportunities, build financial models, make recommendations to senior management and assist with senior-level decision-making for Timberland's Strategic Plan. % of Time Involved: 20%; Relative Importance: 5 – Very High
2. Partner with Timberland leadership to activate and monitor the development of the strategy, including annual OGSTM planning, and ensure OGSTM plans tie tightly to annual budgets and Corporate VF Strategy. % of Time Involved: 10%; Relative Importance: 5 – Very High
3. Lead strategic cross-functional initiatives designed to drive sales growth, margin improvement or expense reduction that support the delivery of brand and business goals. Plan and execute strategic and financial-based projects initiated by senior management focused on issues impacting the business now and in the future. Research complex issues and create solutions to drive company performance. % of Time Involved: 15%; Relative Importance: 5 – Very High
4. Oversee Consumer & Shopper Insights efforts and the application of Insights and analytics to help the business teams make informed business decisions and deliver against critical business objectives. % of Time Involved: 15%; Relative Importance: 4 – High
5. Oversee Timberland’s Sustainability platform to embed and align social responsibility insights and programs into Timberland’s Global Strategy and Go-To-Market efforts to drive connection with the consumer. Time Involved: 15%; Relative Importance: 4 – High
6. Mentor and direct staff to develop and deliver personal objectives tied to timely, operationally effective, and profitable business strategies. Time Involved: 10%; Relative Importance: 5 – Very High
7. Maintain the dashboard of strategic priorities for the senior management team (Global brand and NA business). Manage Timberland's reporting to VF leadership. Answer requests for information and develop talking points for Corporate Investor Relations. Time Involved: 5%; Relative Importance: 4 – High
8. Through actions and example, ensure that Timberland’s vision and values are incorporated into business strategies; act as visible leader in upholding the values of the Company in all business interactions. Time Involved: 5%; Relative Importance: 5 – Very High
9. Help guide direction for VF’s global Strategy function as a leader and member of VF’s Strategy Council (VPs) group and broader Strategy Community of Practice. Time Involved: 5%; Relative Importance: 4 – High
JOB REQUIREMENTS:
Years of Related Professional Experience:
• 15+ years of overall, relevant professional experience across strategy, consulting and/or brand management roles (e.g., marketing, consumer insights)
• 5-10+ years of relevant experience in consumer brand organizations, including strategy and/or brand management leadership experience and ideally also including direct P&L responsibility. Has a clear track record of developing brand strategy that helps meet brand, financial, and operational goals
• 5+ years of management experience leading teams to deliver results and mentoring individuals for career growth
Educational/Position Requirements:
• Bachelor's degree in Business, Marketing or related field; MBA strongly preferred
Skills
• Demonstrated ability to develop and drive strategy and brand direction in a global context
• Mature leader with excellent interpersonal and communication skills; strong listening skills, ability to empathize, and overall ‘EQ’
• Highly driven, analytical and results oriented
• Effective influencer and negotiator with C-level executives and business partners
• Basic computer skills, Microsoft Word, Excel, PowerPoint
Special Physical and/or Mental Requirements: Up to 25% travel by air and overnight