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Trend Director
Nike
Boston, MA, United States
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Converse Trend Director
Converse is the story of a sneaker that started on the court and moved to the stage and street. We’re a company ready for change and that’s who we hire: the most malleable, the most innovative, and the most creative. Our clothes and sneakers have been worn by rebels, rockers, rappers, artists, thinkers, and individuals. So that’s why we hire individuals. So we’re speaking the same language.
Put Some Sneakers Between Their Feet and the Street
Let’s face it, Converse is synonymous with sneakers. You’re coming into a long legacy. But we’re trusting you see things a little different. That you’re wearing what you want and you know what you want to wear. And that will translate to what you put on people’s feet. We like a view askew. We like risktakers and rebels.
Description
In this role of Director of Trend & Consumer Insights, you will directly report to the Global VP of Design and indirectly report to the head of the Footwear and Apparel product teams. The Director Trends & Consumer Insight will work with the team to provide the global product functions with appropriate, relevant, well-grounded consumer and marketplace insights, as well as product trends. You will influence the product creation process by providing an informed and relevant local point of view based on ongoing observation and analysis of the Converse consumer as well as analysis of existing product ranges, both from direct and not-so obvious competition
Key Responsibilities:
Ability to lead and manager four Trend Scouts in key cities across the globe as well as a Sr Manager of Trend and Insights.
Research global trends, aggregate consumer and cultural insights into macro themes and deliver those themes to Design Leadership and the broader Product and Merchandising community
Identify and differentiate emerging, continuing and waning product and marketplace trends.
Research and analyze directional youth culture, tracking trends 12-18 months in advance, to feed into global macro trend and future product trend reports developed ahead of each seasonal creative launch.
Develop close connections with local design colleges, youth networks, trailblazers and tastemakers and connect regularly with these groups and individuals informally and formally through focus groups, interviews, and conversation, to continually monitor youth culture and movements.
Define and identify opportunities to shape product creation and consumer experiences.
Adhere to the product process calendar to ensure information is provided at relevant dates and hits all critical milestones.
Serve up relevant and actionable opportunities to Global and Geo Merchandising.
Partner with other researchers within the consumer insights community of practice to develop holistic and robust consumer insights.
Inform and inspire internal stakeholders and decision makers.
Qualifications
Must be outgoing, active on personal social media, comfortable talking to consumers and thrive in social environments.
Proven consumer knowledge/insight. Strong networking and influencing know-how
Demonstrated competency leading global teams across multiple timezones and varied skill levels
Exceptional presentation skills Exceptional visual communication, research, and analysis; Information Seeker.
Excellent knowledge of the Global marketplace and retail landscape.
Strong analytical acumen.
Expert evidence builder with strong storytelling skills.
Experience in connecting observations of trends in product and consumer needs and translation of those into actionable business opportunities.
Experience in participating in multiple projects with competing resources and deadlines.
Ability to travel
Requires a Bachelor’s degree or 5-7 years of experience in lieu of a degree. This role is based in Boston at Converse WHQ
Converse is more than a company; it’s a worldwide advocate for self-expression. This belief motivates our employees, permeates our working environment and inspires our products. No two of us look or think exactly alike. We are each one-of-a-kind. Individually and as a culture, we have the freedom to create and grow professionally. Generous benefits packages only sweeten the experience. From Boston to Shanghai, from Brand Design to Finance, Converse is a brand that celebrates the unique and creative people of the world. Together, we’re different.
Job ID 00373429