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Manager, Social Engagement
Revlon
Jacksonville, FL, United States
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Job Details
Description
Basic Function:
This individual will serve as the digital and social media strategist for MCG (Multi-cultural Group), reporting directly to the VP of Marketing. Creation and implementation of social & digital media strategies for the MCG brands - Crème of Nature, Lottabody and Roux – will need to be aligned with the overall brand objectives that will drive awareness, consideration and ultimately purchase. Responsibilities will include but not liminted to conceiving innovative, scalable and efficenient consumer engagement marketing campagins across proven platforms as well as identifying new technologies, platform partners that will enhance the brands ability to break through the clutter and continue growth in the social and digital space. In addition, this role will also be responsible for the online community management (listening, learning, finding, following) as well as managing MCG relationships with the agencies.
Main Responsibilities:
• Create and execute a comprehensive digital and social strategy and road map that aligns with brand goals to include but not limited to:
Digital:
• Development and execution of calendar that will deliver maximum reach, impressions and low cost per touch
• Alignment and management on paid digital budget based on agreed upon strategy
• Development, execution and evaluation of Viral campaigns that are built for shareability, right mix of branding that will deliver awareness with the ultimate drive to purchase, low cost per touch and other agreed upon KPI’s
• Proactively identify new digital platforms and partners with the ability to “test and learn” that will continue to drive awareness and engagement
• Alignment on measurable KPI’s with the ability to adjust strategy if not delivering
• Alignment on quarterly goals, timelines, targeted ROI – clearly identify what success looks like
• Create weekly progress and campaign summary reports that provide updates and insights to the leadership and brand directors
Social:
• Development and execution of monthly content calendar, creative design of assets and communication tone
• Alignment and management on paid social budget based on strategy
• Update and manage social media presence on brands key social channels to help drive consumer engagement with realistic KPI goals
• Manages on-line giveaway with brand team based on agreed upon content calendar and external agency for fulfillment
• Analyze real time results and derive conclusions from consumer feedback with the ability to adjust social strategy if necessary
• Explore and present opportunities to extend brands social media prescence and experience into new vehicles to broaden the brands social reach
• Create weekly progress and campaign summary reports
• Own CRM (mobile and email) strategy and development of acquistions and engagement programs that include but not limited to:
◦ Development and execution of content calendar that brings to life the strategy
◦ Gathering, creation and delivery of creative assets to agencies
◦ Monthly, quarterly and yearly analysis of acquition programs based on agreed upon KPI’s
◦ Ability to adjust strategy and execution if performing below agreed upon goals
◦ Proactively identify new platforms for CRM with the ability to “test and learn” that will continue to drive acquisition and engagement
◦ Create weekly progress and campaign summary reports
• Other:
◦ Update and maintain the brand websites with new images, content and product information on a continual basis
◦ Monitor competitive digital, social, web strategies and provides a bi-annual update
◦ Attend Public Relations team meetings to discuss trends, postings, article reviews, etc.
Manage relationships between Internal Brand and Creative Teams & External Agencies for the following:
• Implement creative, strategic and tactical online marketing plans for social media, Search Engine Optimization (SEO) and other digital media
• Drive thecollection of assets, approvals and information for all sections of the brand sites from internal brand sources such as Marketing, Sales, PR, Product Development, Legal and R&D.
• Define, Gather and Organize Project Assets
• Align with Brand Directors and creative agencies to develop the overall look and feel of all Brand Digital properties
• Lead project development process with External Digital teams from creative concept to launch.
• In-house lead on agency produced projects, reviewing creative brief and Scope of Work, providing all client feedback and ensuring assignments are completed accurately, on time and according to brand standards.
• Own the relationship with media partners to plan/execute web traffic driving strategies through promotional websites and take in-house lead on the site development.
Requirements:
BS Degree in journalism, advertising, communications, business marketing or experience in the field or related area and 5+ years relative experience.
• A true and demonstrated expertise in the digital marketing and social media space.
• Capable of writing and distributing social media postings, email blasts and press releases and a flair for using social networking and online jargon.
• Excellent verbal and interpersonal communication skills with ability to present ideas and information clearly.
• Passion for and expertise in social media and navigating the digital marketing landscape
• Proactive, self starter, self manager, and tenacity in finding solutions to problems
• Highly creative, energetic and imaginative with strong conceptual skills
• Effective time management skills required; ability to organize and prioritize efficiently
• Ability to work under deadline pressure and extra hours if needed on assignments
• Familiarity with Search Engine Optimization and Search Engine Marketing
• Knowledge of html
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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