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Director, Creative
Estee Lauder
New York, NY, United States
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Director, Creative (Film/How-Tos) - MAC
Description
•Concept new video content to support collection and brand launches
•Rethink the M·A·C Cosmetics How-To video format, BTS, social first video content
•Partner with the print, visual merchandising and digital leads in evolving M·A·C Cosmetics’ digital content strategy for instore, online, social
•Work with the Visual Merchandising teams on LED content strategy
•Exhibit a broad understanding of the digital landscape, leading trends and changes in consumer behavior, identify social innovations to leverage on M·A·C Cosmetic’s social platforms
•Research and analyze industry trends and maintain knowledge of emerging technologies and creative techniques
•Oversee production process of video content
•Introduce new talent, vendors and agencies for video and digital projects
•Maintain visual and conceptual consistency with brand strategy for collections and apply to all digital mediums; maintain awareness of future programs and initiatives and how they relate to overall creative strategy
Qualifications
•BA or BFA preferred
•8+ years of art direction, film and design experience (fashion or beauty industry preferred)
•Extensive knowledge of Adobe Creative Suite; Indesign, Illustrator, Photoshop, After Effects
•Ability to work assertively and comfortably with a variety of people in various disciplines
•Deep understanding of online and social media design
•Superior Organizational and Management Skills
•Understanding of all current trends; global fashion, beauty, design, art, music and culture
•Ability to work in a very fast paced environment and turn around superior creative work in extremely limited timelines
•Ability to manage, direct and inspire other designers
•Excellent typographic skills
•Knowledge and practice of filmmaking, animation, writing is a plus