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Manager, Innovation Insights Analytics
Revlon
Chicago, IL, United States
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Job Details
Description
Overview
Revlon is looking for a proven Consumer Insights leader to join our Sales & Insights team and help us achieve our new product launch objectives. The candidate will work closely with the Brand Marketing teams and Global Marketing teams to prioritize and determine volume projections and lead reporting/tracking of new product development and innovation and present results. This role will leverage his/her strategic thinking capabilities and insights to identify trends and growth opportunities based on a comprehensive understanding of the category, our new product launches and competitive new launches. New Product Development is a major growth driver within the organization.
The responsibilities of this role include: forecasting, evaluating success of launches compared to plan and benchmarks, and translating the analysis into key insights and actionable recommendations for future launches. This role will serve as a resource for the Sales team in working with the Global Marketing teams. This role will be responsible for tracking all new product development across all brands within the organization
Major Duties
• Functions as the data expert on new product launches from pre-launch through launch & post-launch
• Work with Global Marketing and Brand Marketing teams to size corporate volume projections and prioritize launches
• Forecast volume by account for each launch based upon analytical review of historical and competitive data and strategic direction for the category, brand and customer.
• Track sales and report performance vs plan and vs competitive benchmarks
• Track and understand competitive innovation in the marketplace.
• Provide insights on how innovation trends are impacting the segments
• Provide foresight on future launches and market trends; identify portfolio gaps and properties that haven’t been updated recently
• Proactively identify trends that can be applied to our future launch strategy
• Responsible for developing and presenting fact based business analytics
• Continuously question data, asking deep dive questions and pursuing answers that may not be readily apparent.
• Provide periodic and ad hoc customer analysis reporting.
Knowledge & Skills Required
• Minimum of 7 years of business analysis experience supporting sales team.
• Strong analytical skills with proven ability to interpret new product performance data, understand how it impacts the category and identify growth opportunities
• Experience forecasting new products in consumer packaged goods role preferred
• Must have advanced proficiency with Microsoft Excel (pivot tables and Vlookup), PowerPoint (graphic presentations) and Word. Knowledge of Access preferred.
• Experience with analytic/consumer insight tools (i.e. AC Nielsen, Loyalty, specific customer databases, etc.)
• Knowledge of technologically driven financial analysis (ie. ROI, Pricing/Margin implications)
• Must be able to work independently and demonstrate organization skills and agility to determine prioritize and manage multiple priorities.
• Demonstrated ability to take initiative and be flexible in a fast paced, dynamic team environment. High energy and motivation needed.
• Must have strong interpersonal, communication and collaboration skills.
• Must be creative and detail-oriented in ambiguous situations, with a focus on execution
• Ability to create required ad hoc analysis and reporting utilizing analytical skills.
• Ability to develop selling story/recommendations as output of analysis
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
Qualifications
Skills
Behaviors:
Motivations:
Education
Required
Bachelors or better.
Experience
Preferred
7 years business analytics experience supporting CPG sales team(s)
Licenses & Certifications