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Email Marketing Associate
AVON
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
New Avon is the leading social selling beauty company in North America. After 130 years, we have emerged as a brand-new, privately-held organization with $1 billion in sales in 2015 from which to launch. Working in a startup environment, you will be presented with new challenges every day. Unlike opportunities at established companies, where your job is often to execute already created plans with a narrow focus, in our environment you will contribute to building many things from scratch.
We are looking for change agents who have fresh ideas and are inspired by the opportunity to build New Avon’s future.
Position Overview As an Email Marketing Associate at New Avon, you will work directly with our Representatives who are the core of our business. This role will deliver premier, personalized communications at scale that align directly with our business objectives and KPIs. Through a blend of high-level email production and creative problem-solving, you will implement best practices for coding email, designing and deploying campaigns.
Position Overview
As an Email Marketing Associate at New Avon, you will work directly with our Representatives who are the core of our business. This role will deliver premier, personalized communications at scale that align directly with our business objectives and KPIs. Through a blend of high-level email production and creative problem-solving, you will implement best practices for coding email, designing and deploying campaigns.
Role Responsibilities
• Managing Creation, scheduling, and approvals of email and SMS campaigns for our Representative Business.
• Monitor email deliverability to optimize inbox placement.
• Understand of segmentation, data and have the ability to use filtering to create targeted campaigns based on business criteria.
• Knowledge of CRM and campaign management.
• Deliver reporting and insight that accurately measures email performance.
• Develop A/B tests and provide actionable insights to improve email program performance on an ongoing basis.
• Manage the email calendar and keep it up-to-date.
• Recommend future email initiatives based on industry trends, results and best practices; build on successes and make recommendations for improvements.
• Manage relationship with email service provider maximizing technology and resources.
• Identify and help troubleshoot technical issues and work with team to resolve.
Qualifications
• Bachelor's degree
• 3+ years’ experience with email marketing, lead nurturing, marketing automation, analytics.
• 1+ years’ experience with Cheetah/Experian, Exact Target, Responsys or similar systems.
• Familiar in HTML/CSS and email design.
• Understanding of ESPs and of industry trends
• Strong understanding of email best practices.
• Highly analytical and able to act on data through A/B testing and email optimization
• Experience with Google Analytics
• Proficient in MS Excel.
• Self-motivated and results-oriented with excellent communication and collaboration skills
• Solid understanding of database management.
• Must able to multi-task in a fast-paced environment.
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Education
Required
Bachelors or better.
Experience
Licenses & Certifications