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Brand Trade Marketing Manager
Coty
New York, NY, United States
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Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.
Core Description:
Trade Marketing at Coty is challenging yet highly rewarding, based on consumer insights and strong innovations. It is also a proven discipline and has developed senior leaders across the business.
The Brand Trade Marketing Manager is to lead the development of three specific areas of significant importance in the business a) category growth stories / visions b) local success models (defined by internal 4P KPIs by channel) c) input into innovation strategy and plans. The absolute measure is direct P+L accountability for a given brand. This department is the owner of Coty commercial strategy and is the central point of our commercial organisation.
Working with ALL commercial and back office functions will be essential to deliver on the success model creation, category growth story and innovation strategy.
Key Responsibilities:
• Responsible for Brand or Segment P&L and in market performance
• Works closely and collaboratively with Supply, Sales, Finance, Legal, Regulatory, Design,
• Provides monthly updates to business review and monitor market performance
• Identifies trade needs / opportunities, develop 4P pricing and distribution strategies in line with trade promotions and display priorities for brands
• Executes Global NPD launches with BIC maximization plans and identifies new opportunities (BDIs) to drive business
• Implement portfolio strategy in conjunction with global trade marketing to support overall business strategy, short / medium term.
• Accountable for research budgets linked to LSM / perfect store KPI creation e.g. shelf testing of innovation.
• Responsible for portfolio P&L and in market performance
• Develops LSM and validates 4 P Success Model by identifying winning strategies on Pricing, Promotion, Placement and Presence (PICOS) for all classes of trade, based on category growth platform
• Develops strategies to improve/maximize Trade Investment ROI by completing promotion analysis and validate against expected results
• Translates brand marketing plans into customer marketing actions
• Contributes to category marketing plans with customer and category analysis and promotional strategy; key contact for brand marketing teams
• Continuous analysis of customer position, working together with National Account Managers to recommend in-store action aimed at strengthening Coty's position within categories
• Contributes to forecast accuracy via timely and accurate input into forecasting process.
Application Pre-Requisites:
• Minimum university educated (to Bachelors level) in a commercial subject
• +4 Years sales (account management) experience, must be able to demonstrate outstanding analytical skills and potential, developed within a CPG environment.
Equal Employment Opportunities
We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender,
disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected
by law. We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities,
experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.