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Brand Manager
Foot Locker
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Overview
We are looking for a strong team player who drives and executes key product storytelling and brand initiatives across all channels while maintaining integral internal and external processes.
Responsibilities
• Partner with vendors and members of marketing team to develop product storytelling plans for consumer, including choreography of journey phases (tease, unveil, launch, post launch) and components of each phase.
• Develop and facilitate marketing programs with in-store and corporate teams to meet goals and objectives, including the management of budgets and development of briefs.
• Work closely with production and visual team for in-store and graphic presentations – both internal and vendor-based
• Manage marketing calendar
• Own and drive integration of programs across all channel when relevant
◦ Support and drive social media calendar
◦ .com alignment & email calendars
◦ VIP/Loyalty/PR/integrated advertising
• Expand the brands understanding of the consumer, including interests, inspiration, aspirations, values, and beliefs.
• Develop and manage local opportunities / mall marketing and influencer programs with the support of integrated marketing/OPS
• Assist Brand Marketing with vendor programs and presentations
• Develop and drive marketing programs reflective of brand strategy
• Day-to-day business maintenance
• Assist with management of Sales Promotional Calendar
• Maintain reporting on special projects
• Maintain files on vendor spending and provide analysis as needed
• Oversee in-store audio/video delivery
Qualifications
• Ability to convey creative ideas in a professional, clear and concise way to peers and upper management.
• Strong project manager
• Team player & team leader
• 6+ years of professional experience in marketing
• Passionate and positive about good work and exciting opportunities
• Strong abilities in Powerpoint, Excel and Word
• Ability to prioritize and work in a multitude of ongoing projects at the same time while meeting tight deadlines.
• Takes initiative, highly organized and efficient.
• Bachelor's Degree or equivalent experience.