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E-Commerce Art Director
GUESS
Los Angeles, CA, United States
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Job Description
POSITION TITLE: E-Commerce Art Director
POSITION PURPOSE:
The E-Commerce Art Director is responsible for creating and maintaining the brand identity of Guess' four brand properties. The Art Director oversees all aspects of web design, photo studio and copy, and managing the respective teams to conceptualize and execute compelling brand concepts with high commercial value. The E-Commerce Art Director will lead projects from concept to completion specifically in areas such as web site content, email campaigns, interactive experiences, video content, and social integration.
ESSENTIAL FUNCTIONS:
Shape the creative vision for the E-Commerce sites in partnership with the SVP of North America and Sr. Director of Social Media.
Hold ownership of and creation of all digital content ranging on Guess' websites, emails, editorial and other digital advertising channels. Ensure execution of a thoughtful creative strategy and positive user interface across multiple digital platforms.
Lead the photo studio, web design and copy teams to develop omni-channel product and brand stories while delivering on business objectives. Oversee all pre-planning, creative concepting, set direction, photo direction, and production of E-Commerce exclusive campaigns. Conceptualize and direct weekly E-Commerce photoshoot campaigns, working in conjunction with merchandising teams.
Translate brand campaign content into digitally immersive experiences on the web. Develop brand guidelines for all aspects of the brand's E-Commerce websites, including homepage, landing pages, blog, product photography and email.
Adhere to demands of production schedule and devote time necessary to meet deadlines. Work with project coordinator to ensure the teams' project execution meets established schedules.
Stay abreast of current trends in fashion E-Commerce photography and web design and how they translate to the brands. Contribute strong, inspirational thinking and nurture a team environment that promotes creativity.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 8+ Years