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Director
Perry Ellis
Portland, OR, United States
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Director of Nike Swim Gear
SUMMARY
Accountable for leading and supporting the international product creation and sales growth of the Nike Swim Gear category, including; hands-on product creation, strategy, product expansion/sku plan, athlete consumer/retailer insights, innovation/product creation, point of sale presentation/execution, go-to-market, customer facing sell-in support, marketing collaboration, budgets and international product/packaging compliance.
RESPONSIBILITIES
• Lead global strategy of Nike Swim Gear
• Hands-on product creation
• Annually bring to market a consumer lead, edited, offering of global swim gear product that meets the product and pricing needs to cover global demand and requirements.
• Gather athlete consumer and retailer insights globally to influence global product range.
• Collaborate with global sales executives, merchandising and key accounts to drive the business (Sku Plan/Pricing Strategy/Product Segmentation/Margin Goals/Competitive Analysis/Sell-in Collaboration/Point of Sale Presentations). Gain share, grow the business.
• Closely align with marketing on global efforts; NikeSwim.com, POP, fixture build-outs, planograms, social media…
• Collaborate and visit factory partners to assure “best in class” product and quality
• Oversee athlete product testing
• Collaborate with support functions to assure global testing, labeling, language, packaging...requirements are met.
• Manage budget
• Manage outside product design as business grows and warrants
• Dotted line management of Swim Gear Merchandiser
• Nike Corporate/Brand collaboration/Product Briefings
• Alignment with Nike Swim apparel and big picture strategy
• Demonstrated ability to lead the swim gear category from product creation to development to go-to-market to retail execution.
• Forward thinker
• Highly organized
• Hands-on
• Strong communicator - across geographies; internally and externally
• Collaborator
• Leader
REQUIREMENTS
• Demonstrated ability to lead the swim gear category
• BA Industrial Design and Product Design
• Ideal candidate will hold a minor or degree in business/marketing
• 5 - 10 years of experience in the swim gear business
• Technologically skilled - Cads, materials, 3D...
• Development/Factory hands-on product creation experience, preferably in the swim gear or a similar category
• Working understanding of swim gear product lifecycle management
• Proven presentation skills, communication and interpersonal skills. Ability to influence desired outcomes.
• Ability to work cross-functionally across the business
• Team/consensus builder
• Strong analytical skills leading to actionable results
• Recognized negotiating skills
• Problem solver
• Experienced with key accounts, senior level executives both internally and externally
• Portfolio of hands-on Swim Gear product creation
• Domestic/International travel (Less than 25%) - to gain athlete consumer/market insights, key account visits, factory partnership, trade shows