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Digital Marketing Internship, Summer 2018, NY
Vince
New York, NY, United States
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Overview
Luxe yarns and a minimalist aesthetic have defined the Vince heritage since the brand’s inception in 2002. Designed in California and crafted using innovative fabrications and techniques, Vince infuses urban utility and modern sensibility into signature, luxury fundamentals. From its edited core collection of ultra-soft cashmere knits and cotton tees, Vince has evolved into a global lifestyle brand and destination for both women’s and men’s apparel and accessories. Vince is headquartered in New York City and operates 41 full-price retail locations, 14 outlet stores and its e-commerce site, vince.com.
Vince is searching for talent to contribute to the future development of the brand who have passion, creativity, and an entrepreneurial spirit. As a company, we are committed to offering our employees a challenging and rewarding work environment, opportunities for growth and development, a customer focused culture, a community to “give-back”, and competitive pay and benefits.
Position Summary:
The participants in our Summer Internship program will gain immersive departmental experience. The opportunity is intended for rising seniors who are interested in beginning their careers in the world of luxury fashion. With an emphasis on learning, these positions will offer the opportunity to work as an integral part of our business. Throughout the 10- week process, the program will enable students to recognize the valuable efforts that are made in each department, contributing to the overall success of the brand in our NY and LA corporate offices.
Responsibilities
• Assist in the development and execution of digital marketing campaigns across all channels including email, display, paid social, paid search, and affiliates
• Collaborate with creative team to request assets to drive strong performance across all digital marketing channels
• Assist with ad trafficking and tracking of performance for all digital marketing channels
• Record and analyze email performance, delivering reporting on a weekly and monthly basis
• Support display advertising via direct media buys under direction by the Marketing department and Digital Marketing department
• Analyze customer data, market conditions, and competitive landscape, and apply learnings to optimize digital marketing performance
• Execute SEO initiatives to improve natural search rankings in collaboration with internal partners and the SEO agency
• Research new online marketing trends and keep the company at the forefront of developments in digital marketing
Qualifications
• Major in a related field
• Must be enrolled in a Bachelor’s program at an accredited college or university
• Must be able to work 30 hours a week
• Rising Senior required
• Coding experience preferred
• Effective project management skills
• Computer skills to include Word, Excel, PowerPoint, and Outlook calendar management
• Self motivated, ability to multi- task, problem solving skills, initiative, drive, creativity and flexibility are essential
• Knowledge of the brand, as well as other luxury brands and competitors in the contemporary market
• Attention to detail
• Excellent communication skills
Compensation:
This is a paid internship role.
Vince is an Equal Opportunity Employer and Affirmative Action Employer, M/F/D/V