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Director of Public Relations
Saks Fifth Avenue
New York, NY, United States
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Director of Public Relations (Saks - Corporate)
Job Description
The Director Public Relations will take the lead in developing, planning and overseeing the execution of the public relations, VIP and image building strategies for Saks Fifth Avenue. This individual will serve as a leader within the organization to ensure proactive public relations campaigns in fashion, beauty, lifestyle, retail, consumer, and digital media that will dominate the media. This role will work closely in partnership with the banner president, banner merchants, marketing, events, digital and stores to create authentic communication strategies that drives consumer, industry, vendor and, preference for Saks Fifth Avenue.
Role Responsibilities include:
• Strategy Creation: Develop and oversee consumer, fashion, beauty, lifestyle, celebrity and digital public relations strategy creation annually for each banner, supporting key initiatives along with daily ongoing implementation
• Create master narrative for each business and update based on shifting business needs.
• Build and Foster Business Relationships: Oversee critical fashion media relationships for Saks Fifth Avenue and ensure that the team is well positioned with proactive relationships. Also takes the lead with the management of agency relationships.
• Lead World Class Teams: Lead and motivate team with the appropriate mix of talent and skills to drive innovation and performance, while identifying talents of direct reports, and assisting with their growth and development plans.
• Project Management: Lead creation of seasonal strategies for Saks Fifth Avenue, along with individual strategies for marquee initiatives inclusive of goal setting, calendar development, and measurement against key benchmarks.
• Executive Management: Serve as communications business partner to the banner leadership team, while developing strategies to platform those executives in the media.
• Deliver Exceptional Results: Create new processes to ensure public relations align relations align with banner planning and leveraging resources and relationships across the team to effectively deliver stellar proactive media results.
Qualifications
• Degree in Communications or Marketing
• Minimum 8-10 years of experience in Fashion/Retail Public Relations, Digital PR, Communications
• Excellent written and oral communication skills with experience in writing and editing media communications materials and pitching press, demonstrating a proven track record of successful media placements
• Must have a demonstrated ability to work with national and regional media and will have established senior-level editorial relationships across magazine, print, television, and digital media in fashion, luxury, entertainment and digital
• Have a working knowledge of publicity metrics and ROI
• Experience in strategy creation and providing strategic direction, oversight of a business
• Deep understanding of the luxury retail, digital retail space with a strong knowledge of the competitive landscape
• Strong project management and organizational skills
• Experience leading budget planning and management