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Manager, Membership & Marketing Science (Program Measurement)
Nike
Portland, OR, United States
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Manager, Membership & Marketing Science (Program Measurement), NikeDirect Global
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike’s stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
Description
Nike does more than outfit the world's best athletes. We are a place to explore potential, obliterate boundaries, and push out the edges of what can be.
We are a growing team responsible for building a holistic view of Nike’s consumers through data and analytics, and applying those insights to inform the development & growth of Nike’s digital commerce services and experiences for our consumers.
We are looking for a world-class expert measuring the impact of membership programs in driving growth in Nike’s digital commerce businesses.
The ideal candidate will have a deep knowledge in using measurement science to assess the impact of loyalty marketing programs against both engagement and commercial objectives.
Key responsibilities:
• Build & execute programs to evaluate the holistic impact of membership programs against key consumer segments to drive growth
• Establish KPIs and benchmarks and spearhead cross-geography analyses to identify consumer and business opportunities
• Use advanced analytics to optimize the strategy, execution, and delivery of offers, personalized communications, and member services and drive increased performance over time
Qualifications
Education:
• Degree in a quantitative field such as statistics, econometrics, applied math, operations research, or behavioral sciences
• Advanced degree a plus but not required
Experience
• At least 5 years of experience in a quantitative analytics role
• At least two years of experience leading audience & marketing analytics for CRM, digital targeted communications, or loyalty programs
• Experience in a role specifically geared towards driving long-term customer lifetime value or member experiences a plus
Required Skills
• A strong understanding of advanced analytic techniques, particularly as those relate to measuring consumer & business outcomes in a digital marketing setting
• Familiarity with data sources and tools in loyalty programs, CRM, or targeted digital marketing domains; Experience accessing & analyzing large datasets using distributed processing (eg Hadoop) a plus
• Fluency in SQL or similar languages; competency with statistical packages such as R, MATLAB, SPSS, SAS, Stata, etc. preferred
• An ability to bring complex audience data to life for marketing and business stakeholders
• Desire to manage a complex portfolio of work in a fast moving, dynamic team & business environment
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID SRC120217 PMMng