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Brand Manager
Revlon
New York, NY, United States
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Job Details
Description
MAJOR DUTIES
REGULAR REPORTING/DUTIES
• MSR – Dollars & Units
• Category Sales Analysis
• Pricing Analysis
• General – Gather information required to comply with US reporting procedures and provide information required by the Director and Vice President, US Marketing
REGULAR REPORTING/DUTIES
Develop and execute annual marketing plan activities, including local media strategy/ plans for a given brand within a category, responsible for ensuring successful implementation of the plan working with cross-functional team
• Prepare marketing plans for specific products/categories in conjunction with the Director, US Marketing
• Work cross-functionally to coordinate the many processes necessary to develop, implement, and execute an effective digital & social media strategy.
◦ Including all phases of digital marketing (paid, social, earned media).
◦ Participate in crafting a social communications strategy.
◦ Track effectiveness and ROI of digital marketing campaigns
• In close cooperation with Sales and Customer Marketing function, identify trade needs/ opportunities; develop pricing and distribution strategies in line with trade promotions.
◦ Including preparing presentations for meetings such as cycle and strategy meetings with large customers
• Analyze the potential of the launch of new products, making recommendations based on sales and profit analysis.
• Make recommendations for range rationalization partner with Demand Planning and Global Marketing teams on analysis.
• Work with team to manage Marketing budgets and Brand P&L for specific products/categories.
• Manages the ongoing activities day to day in the areas of advertising development and production within the NA Region
◦ Develop advertising briefs as required for specific products/categories.
◦ Brief the Creative/ Merchandising Department on POS requirements, and follow-up as required in order to meet given timelines and budgets.
• Lead business analysis and reporting for assigned brand(s) with emphasis on utilizing data to drive action
Lead category/promotion via ongoing analysis: consumer insights, category dynamics and competitive knowledge.
KNOWLEDGE & SKILLS
• Knowledge in all areas of marketing including the ability to provide analytical insights, develop and implement marketing programs
• Ability to innovate, develop and execute against all product initiatives. Must be a self-starter
• Knowledge of, advertising and sales and their marketability, sales and expense budgets, inventory, profit and loss
• Knowledge of market trends and consumer preferences, Company products goals and objectives.
• Strong knowledge of digital and social media landscape and channels, including influencer networks.
• Working knowledge of SEM, SEO, SMM
• Nielsen, Excel, PowerPoint.
• Knowledge of administration and project management skills.
• 5+ years relevant work experience in marketing or brand management.
• Experience in color cosmetics and/or beauty and/or personal care categories a plus
• Marketing plan management experience.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.
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