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Analyst-Digital Marketing
URBN
Philadelphia, PA, United States
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Founded in 1984, Free People (www.FreePeople.com) is a boutique women’s fashion label that operates ecommerce, retail, and wholesale businesses. Free People is the fastest growing URBN brand and has a vibrant ecommerce platform including web, mobile and a newly released iPhone app. Free People is frequently recognized as an industry leader from a technical, creative and innovative perspective. Free People’s retail business includes over 100 boutique stores and its Wholesale business includes over 1,400 specialty boutiques and department stores across the globe. Free People is an inspiring shopping experience for the stylish, confident, and curious young woman who appreciates our distinctive assortment of apparel and accessories.
Title
Free People: Analyst, Digital Marketing
Reports to
Free People: Manager, Digital Analytics
Overview
Free People is looking for a digital marketing analyst to join our Digital Analytics team. The right candidate for this position will possess a balance of quantitative reporting and analytical skills alongside a big-picture strategic curiosity.
As a member of the Digital Analytics team, this position will be responsible for contributing to an environment of fact-based decision making within the Free People brand utilizing URBN’s extensive supply of customer, campaign, site, and marketing channel data.
Responsibilities
• Analyze online and offline campaign performance of Free People’s digital marketing channels including SEM, SEO, social, display and affiliates
• Develop and maintain unified channel measurement methodology and KPIs
• Explore marketing channel specific browse behaviors and patterns
• Provide customer acquisition and retention performance by channel
• Generate recommendations and insights on website and mobile app browser behavior and trends
• Assist in attribution model research and analysis
• Work closely with digital marketing team to provide actionable insights and optimize performance
• Turn quantitative insights into qualitative recommendations for the Free People digital team
Qualifications
• A minimum of two (2) years in an ecommerce environment analyzing site behavioral trends and sales metrics
• A minimum of two (2) years of experience using digital analytics applications (Google Analytics, Coremetrics, Adobe Analytics, etc.) preferably executing or assisting in continuous updates to site and marketing tags
• Basic knowledge of Digital Marketing Channels and performance metrics
• A passion and curiosity for the ever-changing digital space
• Ability to thrive in a fast paced results-oriented organization
Nice to haves
• Working knowledge of using and executing queries in a database environment (SQL/SAS/R or similar)
• Experience using a data visualization tool such as Tableau or Domo
• Project Management Experience
Location
Philadelphia, PA
The above information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job.