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Vans Global Product Marketing Manager (Surf/Snow)
VFC
Costa Mesa, CA, United States
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Global Product Marketing Manager
Vans: Be a Part of the Original
“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.
Vans is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Manager, Global Product Marketing Strategy, Surf & Snow: Become the Newest Member of the Vans Family
As the Manager of Global Product Marketing Strategy for Surf & Snow, you will be a key member of Vans’ global Action Sports leadership team responsible for driving worldwide demand for men’s and women’s Surf & Snow products, head to toe, thusly ensuring Vans’ position as the global Icon of Action Sports and Youth Culture. This role also embodies being a brand ambassador always ensuring the ‘Van Doren spirit’ is carried across everything we do: the product campaigns, the marketing team and the organization.
How You Will Make a Difference:
• Oversee project management of all Product Marketing Go-To-Market plans, content and asset production for Surf & Snow according to regional market needs.
• Be the lead decision maker and global partner in amplifying prioritized product stories for Surf & Snow
• Work closely with Sports Marketing, Brand Marketing, Creative Services, Environmental Design, Consumer Insights and Strategy counterparts to ensure that Surf & Snow campaigns, plans and tools are aligned across all channels, cater to regional strategies and nuances and are consumer centric.
• Collaborate with global Consumer Marketing teams and Regional Marketing leads to develop breakthrough integrated marketing campaigns for global Surf & Snow product launches.
• Work cross-functionally with Global Product Merchandising and Design to drive seasonal GTM programs for global product launches.
• Partner and collaborate with Regional Marketing leads to leverage knowledge and share best practices globally.
• Transfer subject matter expertise to business counterparts across regions and departments.
• Collaborate with Product Department to manage development, production and delivery of campaigns against aligned global product strategies and WTP/HTW choices.
• Work closely with Director of Global Product Marketing Strategy to execute against brand priorities and objectives.
• Deliver insights-driven, strategic global marketing briefs and influence the creative process for seasonal product campaigns.
• Ensure thorough and timely communication to key stakeholders (e.g. senior management, product organization, regional leads)
• Drive channel-specific product marketing for Wholesale and DTC across eCom and Brick and Mortar.
Skills for Success:
Years of Related Professional Experience: 5+ professional Action Sports Industry experience required
Educational/Position Requirements:
• Bachelor’s Degree/BA or equivalent Marketing degree from four-year college or University - or eight years related experience and/or training - or equivalent combination of education and experience
• Extensive knowledge of the Action Sports Industry within the Action Sports Retail space
• Strong written and verbal communication skills
• Ability to lead and influence within a matrix organization
• Ability to work independently and acquire new knowledge as necessary for tasks or projects
• Ability to manage multiple projects, set goals, and prioritize tasks
Special Physical and/or Mental Requirements:
• Travel by air and overnight, as required 30% of time.
• Ability to be flexible and willing to work extended hours when necessary
• Bend, lift, open and move product and related office items varying in weight from 1 to 25lbs, depending on need