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Manager, Global Consumer & Product Marketing PMO & Strategy
Estee Lauder
New York, NY, United States
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Description
The Chief of Staff will work closely with the Senior Vice President of Global Consumer and Product Marketing to define the brand’s strategic marketing objectives and manage daily execution consistently with the brand’s short-term and long-term goals. This includes Brand/Innovation Strategy, Strategic Projects, Project Management of Integrated Marketing Processes, and Marketing Planning.
Brand and Innovation Strategy
•Manage annual Brand and Innovation Strategy development process by coordinating deliverables and timelines with Clinique Senior Management and Regional teams
•Lead development of overarching strategic themes and 1-2 chapters as needed (e.g. equity, pricing, innovation, transformational initiatives, progress vs. strategy, consumer segments)
•Provide strategic planning and insights regarding relevant topics such as brand equity and innovation
•Support SVP in developing, tracking and reporting on the innovation strategy and product pipeline, ensuring alignment with short and long term strategic goals
•Support Marketing VPs and their teams with campaign, product and consumer experience innovation and brainstorming, helping to vet proposed ideas, pitch to the SVP of Marketing and Brand President in order to add to the marketing calendars
Strategic Projects
•Develop and execute strategic projects as needed (e.g. competitive reviews, brand equity analysis, development of the Promotional Strategy and creation of the Promotions Strategy PMO)
•Lead marketing-centric transformational initiatives in the Clinique PMO. Manage milestones, scorecards, and flag risks for Consumer Engagement, Promotions Strategy, and Pricing Strategy. Present updates to Brand President at Steering Committee meetings.
Project Management of Integrated Marketing Processes
•Direct and drive Integrated Marketing Processes, to achieve key deliverables
•Collaborate with Creative Operations in Clinique and Corporate to align Creative and Marketing timelines and processes. Troubleshoot together to ensure timely go to market delivery each season
•Collaborate and align with Global Brand Supply Chain on an end to end approach for go to market innovation and execution
•Support Consumer Engagement sub-teams as they continue to form and accelerate our marketing strategy. Work with Project Owners and key stakeholders to align with top brand priorities, prioritize work-streams, track KPIs, and flag risks/needs.
•Work with SVP Global Consumer & Product Marketing and SVP Global Consumer Engagement & Online to continually reassess and optimize processes/budget
Marketing Planning and A&P Effectiveness
•Lead the brand’s annual Marketing Planning process to develop and gain alignment on strategic objectives, seasonal marketing priorities, and integrated marketing calendars. Drive execution within overall Campaign Development processes
•Design, implement, and manage processes to align Global and key Affiliates on Execution plans in partnership with Regions, SVP, and brand President
•Develop and maintain comprehensive and aligned Regional and Affiliate marketing calendars (focused on top Affiliates per Region)
•Partner with Finance team and Regions to provide guidance on A&P resource allocation for marketing programs. Work with Regions to track and analyze visible spending to incorporate into future A&P spending guidelines
•Collaborate with Finance to analyze and improve effectiveness and efficiency of marketing programs
•Work with Corporate Marketing and Consumer Engagement ED to quantify the trade-offs, inter-relationships and elasticity of brand, advertising, promotions, direct mail and other sales and marketing levers to determine optimal investment both annually and per product launch campaign
Other Analysis & Support
•Prepare presentations and/or present at Senior Management meetings
•Maintain progress/action items from brand calendar meetings and Global/Regional Marketing alignment meetings
•Work closely with regional and Consumer Insights team to monitor, synthesize and disseminate category trends as needed. Use campaign history and other consumer insights to create appropriate segments for targeting and analysis
Qualifications
•3-5 years of consulting experience required with experience and focus on Strategy and Project Management. Marketing experience a plus.
•Bachelor’s degree required, MBA a plus
•Analytical and strategic planning. Makes quick, fact-based decisions always keeping the larger goal/direction in mind
•High EQ. Strong stakeholder relationship management, collaborator and interpersonal skills
•Natural connector and problem solver. Fosters a sense of collaboration and optimism, and has a “can-do” attitude.
•Mature and polished. Comfortable presenting to all levels of management and working within a matrixed organization
•Solution oriented and self-starter. Ability to frame options related to business issues and independently develop details and analysis to inform pitch
•Ability to manage deliverables and communication across cross functional teams and markets. Cross-culturally savvy.
•Incredibly organized, resourceful and scrappy. Ability to connect the dots and successfully operate with limited budgets and people resources
•Strong computer and technology skills/aptitude: Microsoft Office 365 Suite, Sharepoint; ability to learn new platforms (e.g. Trello, Opal, etc.)
•Interest in consumer goods and prestige beauty a plus. Experience in global, multi-channel retail or consumer products preferred