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Associate Design Director, Digital Creative
Estee Lauder
New York, NY, United States
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Associate Design Director, Digital Creative, Estee Lauder
Description
This position is responsible for working with the Vice President Digital / Online Creative and team to provide strategic creative solutions and to develop a holistic consumer journey across multiple platforms for the brand. The position works closely with global brand creative teams, global marketing, global affiliate markets, and external agencies on the development of digital marketing programs that contribute to the achievement of strategic brand marketing objectives. An analytical and strategic thinker is required to identify new opportunities for the Estee Lauder brand.
This role covers a wide range of disciplines, with a focus on evolving Estée Lauder’s presence in digital, social & e-commerce campaigns. This role requires hands-on design skills, ability to multi-task, and in-depth technical understanding to effectively lead and manage any given project.
Primary Responsibilities
• Elevate Estee Lauder as a digital leader with innovative creative executions
• Work in partnership with Global Creative, Global Marketing and the Estée Lauder Online Division
• Work closely with the global affiliates to develop programs that best meet the needs of the markets.
• Develop strategic global social and digital campaigns across all platforms including Instagram, Facebook, Weibo, WeChat and Pinterest
• Understand the Digital / Social / E-com competitive arena, and bring new ideas to the table based
on competitive review of the digital marketplace.
• Attend events and/or shoots for IG story content creation and BTS
• Support both Directors in content creation (from brief to execution) both in the in-house photo studio as well as with external agencies
• Manage all content delivery for Instagram, Instagram Stories and Facebook
• Bring innovative, fresh ideas to breathe life into all campaigns across our social platforms
• Oversee the communication with internal creative team as well as external agencies to drive creative development to ensure on time deliverables.
Qualifications
• Candidate should have 5+ years of experience in a fast paced digital environment.
• Strong graphic design background including concept development and art direction
• Demonstrated expertise designing for the following: digital campaigns across web & mobile, online / mobile banner creative, social media, product launches and a great working knowledge of e-commerce
• Digital integration into a bricks & mortar is a plus
• Deep knowledge of digital production software/tools/techniques/processes
(e.g. Adobe Creative Suite, image compression, HTML5)
• Digital Media experience with ability to work with agencies to develop digital media plans and insure
proposed plans represent brand priorities and reflect the best negotiated rates
• Innovative-willingness to experiment with new concepts and approaches. Comes up with creative solutions to difficult problems. Ability to source new vendors, technology and platforms
• Needs to thrive in a fast paced environment, oversee multiple projects, have attention to detail and work well
with cross functional teams
• Strong communication skills to able to present – Clearly communicates expectations. Can relate to a range
of people spanning business to creative to technical discipline
• BA / BS / BFA degree