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Marketing Manager
Perry Ellis
Miami, FL, United States
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Marketing Manager Callaway
Marketing Manager, Golf
Perry Ellis International
Perry Ellis International is looking for a committed marketing manager to work in the Corporate Headquarter office located in Miami, Fl. This person in conjunction with the VP of Marketing leads the execution and production of marketing programs in support of golf sales force, directing the development of creative strategies for point-of-sale materials, visual merchandising and promotion.
RESPONSIBILITIES:
• Work in conjunction with the VP of Marketing in planning, developing and implementing of marketing strategies for assigned brands, including public relations activities, both external and internal.
• Be a steward of assigned brands to ensure all forms of communications, products and public relations fall in line with the brand direction
• Oversee the budget tracking for same brands.
• Oversees development and implementation of marketing communication efforts and materials
• Coordinates at a strategic and tactical level with the other functions of the organization: creative, sales, design, merchandising, planning and legal
• Liaison with key outside companies to PEI Golf
• Build relationships with key media influencers
• Assist in the development of short- and long-term plans and budgets for the marketing/communications/public relations program and its activities, monitor progress, assure adherence and evaluate performance
• Manage internal resources and expectations including but not limited to direct reports
• Communicate to internal stakeholders through clear briefings regarding marketing materials and updates on relevant business results
SKILLS, KNOWLEDGE AND ABILITIES:
• Ability to manage multiple projects at a time
• Be highly organized with keen attention to detail
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities
• Strong creative, strategic, analytical, organizational and personal sales skills
• Commitment to working with shared leadership and in cross-functional teams
• Strong oral and written communications skills
REQUIREMENTS:
• Bachelor’s Degree in Marketing, Advertising
• Demonstrated experience in golf, golf equipment and professional tours
• Minimum 5 year experience in project or account management
• Experience executing celebrity endorsements and sponsorships
• Be a sports enthusiast; particularly golf
Relocation assistance may be provided