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Email Marketing Specialist
Cornerstone Brands
West Chester, OH, United States
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THE ROLE
The Email Marketing Specialist will be responsible for executing our campaign and triggered email strategies for Frontgate and Grandin Road. Key job activities include building customer segments, setting up and testing promotions, scheduling emails in our email tool, and reporting on the results of campaigns and tests.
RESPONSIBILITIES
Primary
• Assist the Email Marketing Manager to develop an email marketing campaign strategy with specific timing, themes, and offers to communicate relevant messages, while balancing the needs of multiple sales channels and strategic initiatives.
• Coordinate email and web marketing plans among the company's customer service team to provide a seamless multi-channel experience for customers.
• Ensure timely execution of email campaigns which involves coordinating with various areas of the Planning, Merchandising and Design departments.
• Complete final test and QA on all emails for compatibility with web browsers and email clients; ensuring all links, images, subject lines and list segments are correct.
• Identify, test, and implement new email campaigns triggered by specific customer events in order to build more relevant and timely messages.
• Analyze and report on the results of all email campaigns, web marketing promotions, and test initiatives and provide regular updates on efforts to improve our email program.
• Own email-related campaign code and disclaimer setup, tracking, and testing tasks.
• Launch, target, and track email performance.
Secondary
• Demonstrates success producing innovative and effective results from emails for a brand name consumer marketer.
• Strong communication and excellent analytical skills.
• Creative problem solver with attention to detail.
• Team player with a strong work ethic.
QUALIFICATIONS:
• 2+ years of experience in E-Commerce with primary focus on email marketing campaigns to build/direct consumer sales required.
EDUCATION
• BA/BS Degree Required (Marketing/Ecommerce strongly preferred).