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Temporary Social Media Editor
Rodale
Emmaus, PA, United States
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Temporary Social Media Editor, Runner's World
Runner's World is seeking a candidate with a passion for all things social media and running to join our team and communicate with our passionate followers in the New York City or Emmaus, PA offices. The Social Media Editor will contribute to the execution of Runner's World social media presence, working with the Digital Director to grow the site’s presence and referrals across platforms, helping to establish a strong voice and point of view.
Responsibilities:
• Helping post to RunnersWorld.com’s social channels (e.g., Facebook, Twitter, Instagram, Pinterest), and crafting a new, more relaxed and relatable voice across those channels
• Developing strategies to grow RunnersWorld.com’s followings on all of its social platforms
• Observing social media trends and analytics to generate written, photo, and video story ideas
• Managing paid social-media campaigns for editorial and ad-sales teams
• Establishing and managing social partnerships between RunnersWorld.com and internal and external brands
• Using analytics to understand our audiences across platforms, and reporting those insights to editors to help create new content
• Collaborating with the brand’s video editor to create engaging videos for the site and social platforms, including Facebook Live videos
Qualifications:
• 1-2 years of experience managing the social media accounts for a health or lifestyle brand
• Experience with Sprinklr or comparable third-party social publishing tool
• Familiarity with Google Analytics, Chartbeat, or comparable web analytics platform
• A proven ability to meet deadlines and work under pressure
• Strong writing skills, including understanding of voice and attention to detail
• A solid understanding of the Runner's World audience and editorial mission