This job has expired, please see additional jobs below
Email Marketing Specialist
The TJX Companies
Framingham, MA, United States
Job Details - this job has expired, please see similar jobs below
Are you ready to explore the corporate side of retail? Then try TJX on for size. You’ll join a Fortune 100 company and the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. At TJX, we are proud that, for 40 years, we have been providing amazing value to our customers, but the merchandise we sell is just part of our story. We believe our Associates bring our business to life, and we aim to support them by making TJX a terrific place to work. We are committed to leveraging the differences among our Associates, and believe that the diverse skills, experiences and background that they bring into the organization will help us continue to succeed.
Our retail chains include TJ Maxx, Marshalls, HomeGoods, Sierra Trading Post and Homesense, as well as tjmaxx.com and sierratradingpost.com in the U.S.; Winners, HomeSense and Marshalls in Canada; TK Maxx in the U.K., Ireland, Germany, Poland, Austria and the Netherlands, as well as Homesense and tkmaxx.com in the U.K.; and TK Maxx in Australia. In 2016, we had over $33 billion in sales, more than 3,800 stores, and 235,000 Associates. As a retailer committed to growth, success is always in style at TJX!
Job Summary
Responsible for the day to day execution of e-Commerce email and other consumer focused marketing campaigns, ensuring that projects are completed on strategy, on time and within budget. Works in a fast paced and collaborative environment to support execution of segmentation and list building, creative development, campaign implementation, and analysis across the email channel to help meet brand and eCommerce marketing objectives. Researches fashion, retail, and email industry best practices to recommend key tactics to help maintain and grow successful email program. Researches and recommends improvements to email programs and processes.
Major Areas of Responsibility
• Email Marketing Program Execution
◦ Email List Pulls: Assists Email Marketing Manager with development of campaign segmentation. Executes email list pulls based on segmentation utilizing Unica’s Affinium platform and SQL skills, ensuring data quality and accuracy.
◦ Email Campaign Development: Works collaboratively with Email Marketing Manager to develop seasonal email campaign tactics. Leads all stages of creative development, production, and implementation. Approves emails for deployment to database. Leads the execution of A/B email testing (ex. Subject line, creative, etc.). Develops and shares competitive research presentations.
◦ Email Content: Supports email program objectives on a daily basis by working with Email Marketing Manager to fuel content such as daily merchandise and current fashion trend topics, and researches and recommends tactics that can boost engagement in the email channel.
• Email Marketing Program Analytics
◦ Leads email analytics reporting process.
◦ Works with Email Marketing Manager to develop and present concise results and learnings gained to implement in future efforts.
◦ Produces reports using email marketing reporting tools as well as web analytics tools such as Omniture.
◦ Industry and Competitive Research
◦ Works with email agency to stay on top of industry trends and retail/fashion competitive landscape.
◦ Makes recommendations for campaign improvement based on observations.
◦ Performs other duties as assigned.
• Determines whether email segmentation set up in the Unica tool is accurate.
• Determines whether the email creative is aligned with the strategy and whether the email process can continue
• Makes final decision on the deployment of all emails, which reach over 3 million people
• Identifies and recommends email Marketing and online trends or applications to consider for future use
Requirements
• Bachelor’s Degree in Communications, Marketing, Business or equivalent experience (2 years specializing in a web/email/marketing environment)
• Excellent interpersonal, communication and organizational skills
• Strong attention to detail and ability to meet tight deadlines in a fast-paced environment
• Awareness and interest in fashion industry and trends
• Strong MS Word and PowerPoint skills
• Must be extremely proficient with Excel
• Working knowledge of the Internet, email and related technology
• Working knowledge of email marketing platform technology
• Familiarity with Unica’s Affinium platform preferred
• SQL experience preferred
What's In It For You?
TJX has campuses conveniently located off the Mass Pike and Route 495. With us, you'll not only enjoy working for an industry leader, but we also strive to provide a competitive salary and benefits package.
TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.
Posting Notes: Framingham || MA