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Marketing Manager, North America
PVH
New York, NY, United States
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Marketing Manager, North America - CALVIN KLEIN
This is a role on the North American Marketing team, reporting to the Senior Vice President of Marketing. This position is focused on Retail Marketing strategies within the United States & Canada, supporting the full-priced and outlet Calvin Klein retail stores. This position partners closely with the business units internally, as well as close collaboration with cross-functional departments such as Creative, Production, PR, Social, Visuals and Store Operations.
This role demands strict attention to the North America business with a strong focus on customer engagement; developing Marketing strategies to drive traffic and sales in-store.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Management of direct to consumer Marketing strategies supporting the retail stores in the U.S. & Canada, inclusive of:
Implementation of Weekly Email strategy (planning, cadence, briefing, execution, tracking performance)
Responsible for garnering French translations for select Canadian segments
Direct Mail strategy
Loyalty initiatives
SMS Marketing
Partnership with CRM team to define segmentation & testing opportunities
Track Retail promotional messaging & maintain promotional calendar; track regional and national in-store promotional offers, leveraging CRM reporting
Partnership with Creative & Copy-Writing teams on execution of all customer-facing tactics
Detail seasonal retail photo shoot needs for business & direct to consumer needs, partnering closely with Fashion Styling, Merchant & Visuals teams and full Marketing team
In partnership with CRM team, develop ROI for all initiatives; analyze & evaluate relevant reporting metrics on weekly basis
Monitor & socialize effectiveness of ongoing Marketing programs, leveraging CRM weekly reporting
Partner with E-COMM Marketing Manager on Loyalty Program / omni-channel marketing initiatives
Work with the Visual and Store Operations teams to publish updates, ensuring teams are well informed on various Marketing activations in play
Manage in-store transactional marketing programs, utilize POS system capabilities to execute
Responsible for updating current retail store listings on GoogleMyBusiness
Conduit with Mall Management partners such as Simon & Tanger Outlets for ongoing Retail Marketing support.
QUALIFICATIONS & EXPERIENCE:
Experience: Minimum of 5 years Marketing experience, ideal candidate to have strong Retail Marketing background.
Education: BS/BA or equivalent
Skills:
Excellent written & verbal communication
Ability to juggle both brand & business priorities
Analytical; ability to evaluate in depth reporting & communicate out action steps
Thrives in a fast-paced & nimble environment
Strong CRM & Analytics background
Email Service Provider background is a plus
Problem-solving in time-sensitive conditions required
Understanding of, and ability to communicate Calvin Klein brand aesthetic
Business acumen
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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