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Manager, Digital Marketing
Global Brands Group
Vernon, CA, United States
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Specific Responsibilities
Essential Duties and Responsibilities include the following. Other duties may be assigned.
• Plan and manage marketing campaigns that drive revenue and increase engagement, across Ecommerce/performance marketing channels
• Execute best-in-class programs in CPC/Search Engine Marketing, Affiliate networks, Paid Social Media and Display Remarketing
• Manage the development and approval of compelling content that drives results, including managing creative requests.
• Accountable for agency relationships and partner performance.
• Analyze and report on campaign results and customer behavior to identify actionable opportunities to increase sales, improve customer acquisition and retention and improve engagement
• Identify and execute opportunities to enhance content through social media integration.
• Collaborate with cross-functional teams, management, and vendors to ensure successful execution of programs.
• Report on progress against goals and relevant metrics.
• Drive innovation, with a particular focus on mobile, by partnering with key stakeholders on a test / learn / grow framework.
Skills and Requirements
Competencies
To perform the job successfully, an individual should demonstrate the following competencies:
• Must be a highly organized self-starter with the ability to multi-task and work effectively under pressure
• Strong understanding of corporate finance processes, and technical ability to work with internal financial systems & external analytics platforms (Google Analytics, Adobe Site Catalyst, etc.)
• Ability to work under tight deadlines and manage multiple projects simultaneously
• Must have professional and personal demeanor, ability to interface with all levels of management
• Possess excellent written and verbal communication skills
• Possess problem solving skills with attention to detail and accuracy
• Ability to work independently in a fast-paced environment
• Energetic team player with a positive attitude
Education and/or Experience
• Bachelor’s degree in Marketing, Finance, or equivalent field.
• 4+ years’ experience in online and/or customer marketing, preferably for a retail / merchandise-driven business.
• Experience developing marketing creative and communication that drives customer response.
• Exceptional project management and organizational skills.
• Excellent oral and written communication skills and an ability to influence others.
• Strong analytic and quantitative skills. Ability to use data to develop and measure marketing programs.
• Thorough understanding of direct marketing principles.