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Brand Manager
AVON
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
New Avon, LLC is the leading social selling beauty company in North America. After 130 years, we have emerged as a brand-new, privately-held organization with $1 billion in sales in 2015 from which to launch. Working in a startup environment, you will be presented with new challenges every day. Unlike opportunities at established companies, where your job is often to execute already created plans with a narrow focus, in our environment you will contribute to building many things from scratch.
We are looking for change agents who have fresh ideas and are inspired by the opportunity to build New Avon’s future.
Position Summary:
The Brand Manager of Body Care (reporting to Senior Brand Manager, Personal Care) will be responsible for managing and growing their respective brands and product lines cross-category, with particular emphasis on the Skin Cleansing and Hand & Body Care categories. Their work will focus on developing a compelling innovation pipeline of new initiatives through close collaboration with a multi-functional Avon team. They are also responsible for development of brand strategy & guidelines shaping innovation activity and helping inform activation to guide the merchant execution of brochures, as well as eCommerce, social and PR activation programs from a sales representative and consumer perspective.
Duties & Responsibilities:
Brand Management
• Serve as a passionate steward, advocate and gatekeeper for brand/product. Develop strategic guidance for each brand in the portfolio to provide other teams to work with for activation purposes.
Representative, Customer & Consumer understanding, segmentation & targeting
• Significantly invest in understanding the dynamics of the Avon business to effectively be able to translate insights into innovation and activation program execution. Work with cross functional teams and key external partners to ‘get under the skin’ of Rep life and be their champion to develop fuel (product & content) for their businesses.
Innovation & New product development
• Dive right into Avon’s current Innovation work, taking project leadership on designated programs. Demonstrate strong project management skills to drive a cross-functional team to deliver fast, impactful and meaningful innovation to the business.
Tactical Plans & Activation
• Input into a comprehensive Marketing and promotion planning whose initiatives and activities help Avon Representatives drive consumer acquisition and retention. Build critical relationships with other marketing activation team members across PR, Social, dot.com, Sales Development and the Merchandising team. Be the brand guardian and voice of the representative to ensure maximum impact of the programs that support building a strong, sustainable brand portfolio.
Qualifications & Experience:
• Bachelor’s degree from an accredited college/university required
• 5 to 7 years of brand marketing experience within the beauty or CPG industry
• Proven ability to innovate, develop new products and manage projects
• Strong knowledge of the beauty industry
• Proficiency in understanding competitors especially within the direct selling space
• Documented history of performing research and identifying trends and market gaps to help drive product innovation.
Skill Set:
• Resourcefulness (knows how to stretch resources)
• Design & Creativity (has a good eye for style, and what captures the imagination)
• Agility (able and willing to wear multiple hats, without hesitation)
• Analytical and Strategic thinking (can surface insights from data & can shape concepts from raw ideas)
• Ability to influence (proven ability to persuade others towards an idea or goal)
• Strong relationship management and interpersonal skills (high EQ)
• Communication (clear, frequent, candid, honest)
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Education
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Bachelors or better.
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