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Senior Account Coordinator - Travel Retail
Estee Lauder
Los Angeles, CA, United States
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PRIMARY FUNCTION:
Achieve excellence in Point of Sales Execution concentrating in training & developing Counter Manager/Beauty Advisors/Consultants through onsite training, visual merchandising and marketing activities, including execution and follow up of promotional programs and customer management (CRM & Client Registry). This focus must result in maximized retail sales and increased market share.
RESPONSIBILITIES:
Budget:
No charge allocation management in agreement or in conjunction with ASM.
At a point of sales level, warrants that agreements are respected and that Brand resources are used efficiently.
Sales:
Ensure proper execution of HPP/SPP events.
Retail sales maximization through point of sales execution.
Informs ASMs of stock issues and liases with store management/warehouse/operations management to solve problems.
Market Share/Competitive Activity:
Maintain accurate and up to date client registry at point of sales.
Gain market share through in-store activity.
Reports on brand / product performance as well as competitive performance and activity.
First offensive line in in-store space battles and share of voice.
Sales Staff:
Set goals for sales staff and follow up on previous goals.
Indentify strengths and weaknesses and take necessary action to improve their abilities.
Train staff on proper planning/execution/follow up of at counter event, client registry, customer relationship management and product launches.
Marketing:
Responsible for the timely execution of all in-store programs according to retailer marketing calendar.
Provides first hand knowledge and recommendations on product mix and assortments.
Responsible for the Brand image and highest possible standards following region policy.
Management:
Responsible for the management, local training and motivation of Beauty Advisors.
Train and motivate store staff.
Customer Relations:
Maintains excellent customer relations at as many levels possible between the brand and the retailer.
Qualifications
• Bachelor’s degree is a must.
• Minimum 2+ years of business experience preferably in marketing, sales and/or customer relations as a beauty advisor or counter manager. Experience from local market is a plus.
• Analytical skills.
• Willingness to travel up to 75% of the time.
• Willingness to spend up to 75% of the time in-store.
• Computer knowledge of Windows, Word, Excel, Outlook and Powerpoint.
• Willingness to work out of home office, if necessary.