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Integrated Marketing Coordinator
Saks Fifth Avenue
New York, NY, United States
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Integrated Marketing Coordinator, Saks Fifth Avenue
Job Description
Company Description
Hudson’s Bay Company is one of the fastest-growing department store retailers in the world. In North America, HBC’s leading banners include Hudson’s Bay, Lord & Taylor, Saks Fifth Avenue, Gilt, Saks OFF 5TH, Find @ Lord & Taylor, and Home Outfitters. In Europe, HBC’s banners include GALERIA Kaufhof (the largest department store group in Germany), Galeria INNO (Belgium’s only department store group), and Sportarena. At HBC we are a company of adventurers who explore uncharted territory, challenge convention, and work with imagination and fun.
Position Overview
The Integrated Marketing team sets the marketing strategy and master calendar for Saks Fifth Avenue, ensuring communications across all channels are consistent with the company’s brand positioning. As part of this team, the Integrated Marketing Coordinator will support the Manager of Integrated Marketing in developing and implementing innovative omni-channel marketing strategies, while providing direction for all collateral, web, and other visual and digital communications for the company.
This position is well suited to a creative and analytical thinker with the organizational ability to manage multiple projects concurrently.
Responsibilities
• Collaborate cross-functionally across Saks and Hudson’s Bay Centers of Excellence teams (including Advertising, Direct Mail, Creative, Visual, Events, PR, Digital Marketing, Social Media, and SaksFirst) to develop compelling and ROI driving marketing campaigns
• Act as a strategic marketing partner for brands and a key marketing resource for merchants
• Develop seasonal marketing co-op plans and customized multi-channel proposals to maximize exposure for each brand
• Assist with strategic marketing campaigns focused on customer acquisition and retention
• Support larger marketing campaigns that may include: store openings, focus weeks, theme weeks, major vendor initiatives and partnerships
Qualifications
Skills
• Strong business acumen with the ability to quickly assess a new environment and develop solutions that support the business strategy, critical objectives, and cultural norms
• Creative with a strategic mindset along with the ability to turn concepts into action
• Strong relationship building and influence skills
• A change agent who is flexible, resilient, and able to thrive in a dynamic, rapid paced environment
• Willingness to take smart risks and innovate to win
• Exceptional communication and writing skills
Competencies
• PowerPoint
• Excel
• G Suite
Educational Credentials
• Bachelor’s Degree from a highly regarded college or university