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Producer/Senior Producer
POPSUGAR
Los Angeles, CA, United States
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Producer/Senior Producer - Beauty Video
POPSUGAR Studios is the #1 producer of original online video lifestyle content, with over 350 million monthly views of its original series. Our videos are mobile-first and platform-first; we have been quick to innovate and optimize videos for platforms such as YouTube, Facebook, Snapchat, in addition to creating content for TV. Whether it's shows that make viewers laugh, style leaders who inspire them to look their best, or lifestyle experts who help them lead a happier, healthier life — we partner with brands to produce meaningful and entertaining content that we know our audience will love and share by the millions.
POPSUGAR Studios is looking for an experienced Producer with a knack for developing beauty content perfect for the the POPSUGAR audience. Our ideal candidate is well-read and in tune with current culture/trends that are big with millennial women. You are constantly finding interesting stories and can effortlessly bring them to life in compelling short form videos.
Qualities:
• A passion for, and understanding of, the beauty vertical as it pertains to millennial women – you know what’s trending, what long-lead trends are here to stay, and have a knowledge of relevant brands, products, and influencers in the space
• Strong writing and researching skills. Can find unique story angles based on trending topics and tell our audience why it matters to them.
• A deep, demonstrated understanding of how to format videos for success on every social platform – be able to know what works on Facebook, YouTube, and Instagram and how to develop different versions and angles for each audience.
• A feel for the POPSUGAR brand, and a passion for trends and topics that matter to the POPSUGAR audience across pop culture, food, fashion, beauty, fitness and issues of interest to young women.
• Can translate viewership data from POPSUGAR content and our competitors into insights for future programming.
• Fast learner with the ability to think both creatively and analytically
• High degree of drive, energy, accountability and initiative.
Responsibilities:
• Pitch, write, and produce POPSUGAR Beauty programming
• Analyze metrics prepare thorough analysis of the our own content as well as competitive analysis to ensure we are always creating the best possible performing video.
• Oversee that sponsorship opportunities are executed flawlessly. This includes writing treatment pitches, managing meetings with our sales and branded content teams, developing integration ideas that feel organic and make the client happy, liaising with clients on set and making sure all deliverables match the client's expectations.
• Ensure POPSUGAR videos get shared online by employing killer social tactics: eye-catching graphics and imagery, attention-grabbing titles, topics and story framing that stand out amongst the clutter, etc.
• Manage Associate Producer and team workflow
Qualifications:
• 3-7 years of digital producing experience
• Must have a strong knowledge of lifestyle trends and be able to jump on viral topics as well as longer-lead features.
• Must have experience producing content for social platforms (Facebook, YouTube, Instagram) and understand how to program, produce, and optimize video for each
• Must be comfortable leading meetings, on set, and in the field, and tactful around high-profile clients and talent
About POPSUGAR;
POPSUGAR Inc. is a global media and technology company that is parent to lifestyle media publisher POPSUGARand monthly subscription box POPSUGAR Must Have. Together, the brands attract a monthly global audience of 100 million, generating 3.1 billion monthly content views. POPSUGAR is the #1 lifestyle brand for young women, delivering inspiring, informative, and entertaining content in multi-platforms across entertainment, fashion, beauty, fitness, food, parenting, news and more. POPSUGAR Studios, the video production arm of POPSUGAR, Inc., is the leading producer of online video lifestyle content, with more than 300 million monthly views of its original series.
POPSUGAR Inc. has offices in San Francisco, New York, Los Angeles, Chicago, and London and operates internationally in Australia, France, the Middle East, and the UK. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.
POPSUGAR is dedicated to fostering a diverse and inclusive company culture. We celebrate our differences and embrace the varying ideas, interests, and life experiences that make us who we are. As a company with a mission to inform and inspire people all over the world, we believe that employing individuals with diverse backgrounds is essential to building a successful, creative, and innovative business.
We work hard, play nice, and welcome those who do the same.
Whoever you are, You are POPSUGAR.