This job has expired, please see additional jobs below
Social Media Coordinator, Content & Reporting
Lord & Taylor
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Job Description
The Social Media Coordinator, Content + Reporting reporting to the Senior Manager, will be responsible for supporting the Social Media Team in everyday initiatives relating to the Lord & Taylor social channels.
The Social Media Coordinator will help with content creation, image selection, copywriting, and reporting and analytics. The ideal candidate will have a strong background in analytics and reporting, particularly with Omniture. They should also have a positive attitude, a creative eye and exceptional writing skills, all while being detail-oriented, results-driven, organized, and a dependable team player.
If you thrive in a fast-paced environment, have a background in social reporting, possess a strong work ethic and are willing to go above-and-beyond to make Lord & Taylor’s social media channels innovative and fun - then this role is for you.
Core Job Responsibilities:
• Pulling and analyzing platforms’ reporting & analytics. Candidates must have experience with Omniture and Facebook Insights.
• Support in content creation, execution and posting
• Select the proper imagery for day-to-day content and larger initiatives
• Work with Creative and Design teams to create custom content
• Brainstorm standalone social campaigns, as well as larger ones supporting sitewide initiatives
• Write captions for all content, leveraging the Gilt voice
• Manage social calendars and all process docs
• Run reporting and analytics for all channels
• Liaison with social media vendors
• Support launches of new social media channels
• Research best practices and industry insights
• Respond to a select set of comments from followers
Qualifications
Job Qualifications/Requirements:
• Bachelor’s Degree
• Minimum of 1-2 years coordinator experience preferred
• Strong proficiency in Omniture and Facebook Insights
• Strong proficiency in Excel (including creating Pivot Tables/formulas), Word, and PowerPoint
• Experience with Sprinklr, Curalate, Offerpop and bitly a plus
• Strong verbal and writing skills
• Excellent time and project management with exceptional attention to detail
• Desire and demonstrated ability to handle multiple projects simultaneously and meet tight deadlines
• Knowledge/background of e-commerce, social media marketing, and best practices
• Self-motivated and energetic individual with a high level of initiative and thrives working a fast-paced, challenging digital environment
• Photoshop experience would be a plus
• Paid social media experience is required