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Sr. Manager, Channel Brand Marketing - Wholesale
Under Armour
Baltimore, MD, United States
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Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold. Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.
That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.
The world's hungriest athletes live by a code, a pledge to themselves and everyone else: Protect This House... I Will. Our goal is to Build A Great Team! Will YOU…Protect This House?!
Summary
Under Armour has established itself as an authentic and powerful sports performance brand. The Sr. Lead, Wholesale Marketing is responsible for protecting this position and amplifying our voice domestically and around the world. A compelling, customer driven marketing plan is essential as Under Armour continues its quest to become the premier Sport and Athletic Apparel, Footwear and Accessories Company in the world.
What will you do?
Contribute to the development and implementation plan for the Global Brand Marketing strategy by creating a cohesive vision for all wholesale marketing initiatives and activities by account across the Market.
• Provide input into the creation of the seasonal account plan, as well as the overall Market plan related to the implementation of the Global Brand Marketing strategy.
• Ensure the global holidays and toolkits deliver against the Market's marketing needs.
• Inform briefs on any additional retail marketing needs and ensure execution of the initiatives in line with brand strategy and guidelines.
• Ensure the Global/Market Brand Calendar is followed throughout the Market and that any account work complements this.
• Ensure all retail space management solutions are partnered with the best point-of-sale with regular updates.
• Partner with account marketing partners to receive updated performance of all wholesale marketing initiatives.
• Provide input on global toolkit performance to Global Brand Team.
• Provide seasonal input to Global Brand Team on Account requirements (concepts, spaces, …)
• Influence and give input on seasonal account marketing plan in alignment with Global Brand Marketing Strategies and key internal cross functional groups – Brand, VM, AM, Comms.
• Influence sell-in management.
• Influence sell-through management
• Establish a high performance culture and drive employee engagement, leading by example.
What do you need?
• GET IT DONE, DONE, DONE – ACCOUNTABILITY Takes responsibility for achieving team requirements, tasks, and objectives, even if other resources are required. Goes the extra mile to get the work done and meet commitments made to others.
• FIND A BETTER WAY – CREATIVITY & INNOVATION Seeks to improve upon the status quo by proactively creating new, unique solutions to make UA better. Asks challenging, open-ended questions to inspire innovative thinking in other Teammates.
• WIN TOGETHER – COLLABORATION Demonstrates reliability, working openly with cross-functional Teammates. Takes the lead, whether in an individual contributor or manager role. Builds working relationships with others, seeking out and encouraging the exchange of constructive feedback.
• THINK GLOBALLY – GLOBAL PERSPECTIVE Seeks and applies understanding of cultural differences when conducting business and interacting with others globally. Adapts behavior to the local culture to demonstrate respect and gain trust.
• MAP THE FUTURE – STRATEGIC VISIONING Applies understanding of internal and external challenges to contribute to the team's vision for the future. Asks questions to confirm how team priorities support UA's overall vision.
• BUILD A GREAT TEAM – BUILDING TALENT Seeks opportunities to develop self and other Teammates. Gives timely, specific feedback on performance, tasks, goals, and developmental needs. Motivates Teammates by sharing team objectives that highlight opportunities and the impact of their work. Identifies and selects talent to meet business needs.
• MAKE THE RIGHT CALL –INTEGRITY & ETHICS Acts in alignment with UA values and principles, encouraging other Teammates to do the same.
What have you accomplished already?
• BA required
• Minimum of 8 years of relevant marketing experience in a fast-paced environment
• Minimum of 8 years experience in the following areas, prior experience incorporating these elements into a fully integrated marketing strategy
• Consumer and Business Analytics
• Consumer Segmentation and Targeting
• Marketing Strategy tied to a business plan (long and short-term)
• Creative Process Briefing
• Budgeting, ROI Quantification
• Internal client partnership-building with product teams
• Intellectual Curiosity and ability to learn quickly
• Passion to compete and win
• Strong written and verbal communication skills, to include: creative briefs, presentations (Power Point and verbal), great storytelling
• Be globally curious in nature
• Microsoft Office (Outlook, PowerPoint & Excel) & Keynote proficient
• Excellent communication skills
• Willing to work on weekends, holidays
What else is important for you to know?
To perform the job successfully, an individual should demonstrate the following competencies:
• Consumer Orientation - Able to think consumer-first and drive relevant strategies that drive preference and loyalty for UA
• Analytical - Synthesizes complex or diverse information; Uses intuition and experience to complement data
• Problem Solving - Identifies and resolves problems in a timely manner; Gathers and analyzes information skillfully; Develops alternative solutions; Works well in group problem solving situations
• Team building and leadership – Able to influence others, drive consistent execution, effectively address challenges and lead a team of peers to solutions
Under Armour is an equal employment opportunity employer. We are committed to providing equal employment opportunities to all qualified individuals without regard to the following legally protected characteristics: race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military/veteran status, or any other characteristic protected by local, state or federal law. We assure you that your opportunity for employment with Under Armour depends solely on your qualifications.