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Senior Brand Strategy and Innovation Manager
POPSUGAR
New York, NY, United States
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POPSUGAR is seeking a Senior Manager to join the Brand Strategy & Innovation team. The Brand Strategy & Innovation team plays an integral role in the ideation and development of sponsored marketing programs across POPSUGAR's content and audience platforms including native, video, social, commerce and experiential.
Responsibilities:
• Drive the development, ideation and strategic thinking of best-in-class marketing solutions for POPSUGAR's strategic advertising partners.
• Quick and thoughtful packaging of strategic recommendations into smart, concise marketing collateral and proposals.
• Partner with Insights to identify new opportunities for brand partners leveraging POPSUGAR's proprietary data and research.
• Own the strategic platform for marketing programs and partner with internal teams, including Marketing, POPSUGAR Studios, Influencer, and Native, to ensure recommendations are smart and cohesive.
• Attend Client and Agency meetings to learn about new initiatives and to present recommendations.
• Actively identify and use emerging platforms to understand the POPSUGAR consumer and their media usage.
Qualifications
• 5-7 years building cross-platform digital marketing programs
• Excellent written and verbal communication skills
• Strategic, creative thinker with the ability to turn idea into holistic content programs
• Strong attention to detail, organized and good management skills
• Design-minded with ability to create effective visual presentations
• Ability to manage and prioritize multiple deliverables with hard deadlines
• Must be a self-starter
• Ability to work well with different stakeholders across organization
• Proficient in Keynote
• Passionate about POPSUGAR!
About POPSUGAR Inc.
POPSUGAR Inc. is a global media and technology company including lifestyle media publisher POPSUGAR and monthly subscription box POPSUGAR Must Have. Together, the brands attract 100 million monthly visitors worldwide, and inform, entertain, and inspire action through the content we create and the commerce we drive. What unites our businesses is the belief that it takes more than inspiration to live the life you want. That's why we not only create content that moves our audience, but also make it easier to take action on what's important to them — whether it's starting a new fitness routine or participating in a social cause.
POPSUGAR Inc. operates internationally in Australia, France, Germany, China, the Middle East, and the UK, with offices in San Francisco, New York, Los Angeles, Chicago, and London. The company is privately held and funded by Sequoia Capital and IVP. For more information about POPSUGAR Inc., visit corp.popsugar.com.
POPSUGAR is dedicated to fostering a diverse and inclusive company culture. We celebrate our differences and embrace the varying ideas, interests, and life experiences that make us who we are. As a company with a mission to inform and inspire people all over the world, we believe that employing individuals with diverse backgrounds is essential to building a successful, creative, and innovative business.
We work hard, play nice, and welcome those who do the same.
Whoever you are, You are POPSUGAR.