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Sr Marketing Manager - Social Media
Fossil
Richardson, TX, United States
Job Details - this job has expired, please see similar jobs below
Your Role
We’re looking for a sharp Social Media Sr Manager to join our team and lead strategy for all Fossil Group House Brands. The right candidate will be an energetic leader driving innovation, growth, new customer acquisition and revenue for all brands. This candidate will collaborate and maintain a global and omni-channel mindset to push our social media channels to the next level.
RESPONSIBILITIES:
• Act as internal and external expert for all organic and paid social media capabilities across all platforms
• Develop and oversee strategy, planning and execution of all organic and paid social media including best practices for:
◦ Organic and paid social media content creation, campaigns and calendars
◦ All social media analytics and reporting
◦ Day-to-day scheduling/ posting and community management
• Identify and resolve complex issues and areas of opportunity via an in-depth knowledge of social media strategy across Instagram, Facebook, YouTube, Twitter, Pinterest and Snapchat; with a keen eye on global platforms including: WeChat, Weibo and LINE
• Oversee and collaborate on the development of agency and content briefs
• Build + maintain strong working relationships with cross-functional teams, leadership, external vendors and regional counterparts
• Develop seasonal standards, annual best practices and education surrounding emerging social trends/ platforms and competitive industry activity/ trends
• Evaluate emerging platforms, tools, trends, alpha/ beta opportunities, etc.
• Budget management internally and externally from vendor invoices to SOWs
• Measure and interpret the success of all social media activities by defining KPIs, implementing systems to measure success by platform and optimizing campaign/ budgets to maximize ROI
• Contribute to the strategy and development of seasonal events and programs (in collaboration with brand teams)
• Contribute to the development of all social-first creative ideas and executions to achieve strong KPIs based on company and brand goals
Your Skills
Bachelor's Degree in Social Media, Advertising, Marketing, Communications or other related field is highly desired
• 8-10+ years of relevant experience at a social media agency or client-side experience with a proven track record of success
• Strong, multi-channel paid social media experience is required
• Experience impacting positive growth and engagement in organic social is required
• Multiple brand or fashion retail industry experience is a plus
• Ability to prioritize and work well and deliver results under pressure
• Excellent organizational, analytical and influencing skills
• Strong interpersonal and verbal/ written communication skills
• Experience with Sprinklr, Curalate and Facebook/ Instagram analytics tools
Brand Highlights
Fossil is an American watch and lifestyle brand inspired by all things curious. Since 1984, we’ve been a creative collaborative focused on authentic design, craftsmanship, and storytelling. Fossil has grown to offer watches, bags, jewelry, eyewear, and most recently wearables. With more than 400 retail stores, 4,000 wholesale locations and 13,000 employees worldwide, passion drives our curiosity and inspires us to always ask, “what’s next?”
Get To Know Us
Fossil Group, Inc. is a global design, marketing and distribution company specializing in consumer lifestyle and fashion accessories. In a word, we’re innovators (and proud of it). In 1984, we were a small watch business with five employees. Today, under a diverse portfolio of proprietary and licensed brands, we offer watches, jewelry, handbags, small leather goods and, most recently, wearables. With our newest owned brand, Misfit, we are uniquely positioned to lead the convergence of style and technology in the high-growth connected space. Our strategic channels of distribution include department stores, specialty stores, eCommerce websites and more than 600 company-owned and operated retail stores. Find even more information, including press releases and SEC filings, at www.fossilgroup.com.
Accommodations Statement
Fossil is an Affirmative Action and Equal Employment Opportunity Employer dedicated to a policy of nondiscrimination in all employment practices without regard to race, religion, color, sex (including breast feeding and related medical conditions), gender identity and expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability or any other legally protected status. Anyone requiring special accommodations to our normal application process please email applicationaccommodation@fossil.com and we will assist you.