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Paid Social Media Coordinator
Arcadia Group
Greater London, , United Kingdom
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Paid Social Media Coordinator - Topman
THE ROLE
Our Global Vision is to be the world’s fashion authority. Endorsed by opinion formers and accessible to everyone, we are an authentic British Brand with world class standards. A fashion-insider that constantly innovates through its brave and irreverent approach, providing fashion leadership to style-minded individuals.
The Paid Social Media Coordinator will be responsible for the everyday planning and building of all social media paid advertising across the main channels (Facebook, Instagram, Snapchat, Pinterest etc.). This role will support the wider team on ad-hoc projects, reporting and analysis. The Coordinator will work closely with the Social Media Manager to develop Topman’s paid media strategy and any upcoming plans and projects.
Understanding the ad servings on the different channels available and experience in building ads, particularly in Facebook’s Power Editor, and understanding how best to get results for both DR and Brand Awareness is a must for this role.
DAY TO DAY
• Advert and campaign planning across all paid social channels.
• Campaign building and asset briefing across all paid social channels.
• Reporting weekly, monthly and on a campaign basis for all paid channels. As well as supporting and leading the team in the organic channel reporting.
• Supporting the other social media team members in the day-to-day running of the organic accounts.
• Attending all editorial and planning sessions to feed in social requirements and ideas.
• Delivery of large-scale campaign plans along-side forecasted results for both the Social Media Manager and Heads of Department.
• Assisting in forecasting for quarterly and ad-hoc budget requests.
• Working along-side the brand marketing team to support paid opportunities for driving in-store traffic and larger brand campaigns.
• Overseeing some aspects of the Social Media Assistant roles.
MUST HAVES
• Must have hands on experience building adverts on social channels and understand the different ad types available to each channel
• Enthusiasm for social media advertising and how it can support the different objectives within the company
• Understanding of different attribution models (e.g. pixel, last click) as well as how these can be applied and can affect results
• Analytical approach to viewing results from campaigns and understanding how to deliver these to the wider business
• Strong planning and organisational skills with a keen eye for detail and trends
THE EXCITING PART
• Generous holiday with holiday trading
• 25% staff discount
• Early finish summer hours
• Access to sample sales
• Regular team and company social events
• Pension scheme
• Company bonus scheme
• Interest free season ticket loan
We regret, due to volume, only suitable applicants will be contacted
You’ll find every Arcadia brand shares the same values. We all start with letting people be themselves. We are informal while professional, and we are all about mixing fun with commercial nous. Throughout your career with us we will help you develop, and give you the chance to influence our future. It's not only our products but our people who drive our success. Our people are at the heart of everything we do.