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Social Media Coordinator
Deckers Outdoor Corporation
Goleta, CA, United States
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Job Duties, Responsibilities and Requirements
The Social Media Coordinator is responsible for supporting other members of the team, social media strategies, customer engagement, and reviewing new opportunities and providing guidance of social marketing initiatives that increase business and engagement.
The ideal candidate will have experience in most social media platforms, be a strategic and analytic thinker with the ability to partner with teams/agencies, and have a genuine commitment to the customer
• Support Associate Manager is executing Pinterest strategy
• Support Content Producer with development of content, including Snapchat
• Works as production assistant during all photography/video led by Visual Content Specialist (and team), both in the lead-up and through execution
• Support social team by handling administrative duties including but not limited to invoice/payments, ordering of product, and sample/wardrobe management
• Sources user-generated content
Education & Experience
• 1+ years of relevant, marketing experience including campaign management
• Familiarity with social media metrics and measures of engagement
• Familiarity with ecommerce site metrics and measures of conversion
• Bachelor’s Degree preferred
• Working knowledge of all major social media platforms: Facebook, Instagram, Pinterest, Snapchat, and YouTube
• Interest in new and emerging platforms a plus
• Identify content needs and provide recommendations
• Ability to communicate brand essence and culture through photography, copy-writing, graphics, and lifestyle references
• Request creative assets that would complement that platforms
• Concentrate on using social media to create an omni-channel experience for consumers and fans
• Apply industry best practices to create appealing programs to raise awareness and influence of the brand
*LI-DC