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Associate Marketing Manager, Content Analytics & Site Marketing
Old Navy
San Francisco, CA, United States
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Forget what you know about old-school industry rules. When you work at Old Navy, you’re choosing a different path. From day one, we’ve been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.
We opened our first store in 1994 in San Francisco and have been on a roll ever since. Today, customers can find fabulous fashion at affordable prices online and in one of our 1,000+ stores globally. Old Navy celebrates a workplace that’s just as diverse as our customers. Fun, fashion, family and value are at the heart of everything we do. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we’re family.
Old Navy – a brand for everyone a place for you!
Responsibilities:
Analytics and Reporting
• Compile analyses for all website marketing content across devices on a weekly, monthly and as-needed basis
• Deliver campaign based analyses to Commercial Planning, Content Marketing and Creative teams to drive continuous improvement in commercial plan and e-comm content
• Provide story type - based analyses to inform pre-season site architecture, story type templates and campaign execution
• Support Sr. Manager with monthly site and email hind-sighting to drive optimization across channels and inform pre-season commercial planning
• Be an expert in using data to drive customer behavior on site and improving our email contact strategies
• Partner with internal groups (Advanced Analytics, Big Data, GapTech, Production) to optimize our reporting dashboards and drive improvements in our personalization and contact strategies
Site Marketing
• Support Sr. Manager in development of pre-season site marketing calendar wireframe
• Identify opportunities for site content personalization based on customer data and offers, including recognizing synergies in contact strategy across site and email
• Manage site marketing calendar in-season, including strategy and personalization updates driven by evolving business needs
• Use performance and customer data to drive innovations in site architecture and troubleshoot performance issues
• Design test strategies to measure efficacy of existing and new site marketing initiatives
• Partner with internal groups (Production, Content Marketing) to test, launch and optimize new marketing technologies / third party vendors on oldnavy.com
Required Skills:
• Digital analytics and site marketing experience required
• Must possess understanding of segmentation and/or personalization strategies
• Comfortable performing complex analyses to generate data driven insights and recommendations
• Proactive approach to data exploration and opportunity identification
• Ability to distill complex data analyses into digestible, actionable ideas
• Politically savvy with track record of navigating multiple levels of an organization.
• Ability to work in fast-paced environment, deal with ambiguity, and prioritize multiple projects
• History of creating effective cross-functional partnerships and working through multiple levels of an organization
• Exceptional problem solving and critical thinking skills
• Strong written and verbal communication skills
• Must have excellent attention to detail and a sense of urgency
• Passion for Gap and the retail/fashion industry and a track record of being customer focused
• Familiarity with enterprise-level analytics platform required. Experience with Adobe Analytics/Omniture preferred
• Advanced Excel and PowerPoint skills
• Background in ecommerce preferred
• 1+ years of marketing or analytics experience