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Creative Director
VFC
Costa Mesa, CA, United States
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Vans Creative Director
Vans: Be a Part of the Original
“It was never about waving the brand like a flag, it was always about the people” – Paul Van Doren
Vans is the original action sports footwear company rooted in authenticity and creativity. Founded in 1966, Vans has thrived on a legacy of impacting our greater community through Vans’ four pillars: action sports, music, art and street culture. We are constantly inspired by the expressive creators within our company and community as they bring new and innovative perspectives to help shape and transform the future of our business.
At Vans our culture sets us apart and it influences everything we do. Everything we do supports creativity and we are driven by our five values. We are determined. We are connected to our consumers and to each other. We are inclusive. We are expressive and Fun. And most of all, we are a family.
Vans is a subsidiary of VF, the world’s largest retail company comprised of over 30 brands. We are the leading drivers of retail as our global footwear, apparel and accessory brand is available in 170 countries worldwide. As we continue to expand, we take great measures in developing and growing our people.
Vans is founded on a culture of learning. We take great pride in our ability to facilitate learning opportunities by providing the resources and tools necessary to support each individual’s pursuit of growth to achieve future goals. In order to prioritize career growth within our company, Vans offers courses on topics such as leadership, communication, collaboration and technical skills to ensure our employees are self-motivated and developing to the pace of our rapidly growing business.
By joining the Vans family, you will be immersed into an environment of incredibly supportive and collaborative people. We work very hard across a multitude of large initiatives to bring the Van Doren spirit to life. We live for what we do.
Creative Director: Become the Newest Member of the Vans Family
Our mission is to empower youth-culture and creative self-expression through action sports, music, and street culture. As Creative Director, you will oversee multiple product categories, such as ACDs and Art Directors to assure their creative ideas are on strategy. In this position, you will cultivate the marketing strategy, assuring it gets honed into a sharp creative brief. Your imagination will steer concepts into strategy, making sure all iterations of campaigns are reinforcing strategic message. To deliver high quality performance, intimate working knowledge of the brand and market is expected. On a regular basis, you will collaborate with your counterparts in Environmental Design and Product to make sure creative delivers on needs for retail and packaging. It is essential that you contribute your expertise in electing photographers and creative partners for projects.
How You Will Make a Difference:
• Owns multiple product category and oversees ongoing, multi season campaigns, understanding their relationship to the overall marketing strategy
• Works with Integrated team to align creative concepts and executions of category creative
• Approves photographers, locations, styling, and edits from photoshoots.
• Partners with marketing counterpart, reviewing the creative brief to assure alignment
• Aligns concepts with strategy and helps set up presentations to marketing.
• Mentors their creative staff, helping them set goals and plan their careers.
• Remains current on industry trends and technology.
Skills for Success:
Years of Related Professional Experience: 10+ years
Educational/ Position Requirements:
• A minimum of an Associates (2 year) degree in advertising, communication design, or visual arts. A Bachelor (4 year) degree is preferred.
• 8+ years design experience in an agency setting or design department is required.
• If no degree is possessed, then 8–10 years related experience in agency setting or design department is required.
• 4-6 years of supervisory experience required.
Skills:
• Exceptional working knowledge of Adobe Creative Suite
• Deep knowledge of graphic design and typography
• Fluency in current advertising, design, and fashion trends expected