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Executive Director, Product Development and Marketing
Estee Lauder
New York, NY, United States
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Executive Director, Product Development and Marketing, Lab Series
OBJECTIVE:
Will develop the overall product LAB SERIES strategy and ensure its successful execution partnering with relevant global and regional teams; establish objectives and strategies to maintain and improve brand's position in the global marketplace; reinforce and protect brand/category equity; lead all product related efforts from ideation to shipping of finished goods to markets.
ACCOUNTABILITIES:
1) Leads new product development efforts
• Has a creativity-inspired, consumer-driven mindset including the ability to direct and understand global market research; understand global competitive activity and identify global trends; and leverage insights to drive the conceptual development of innovative product launches.
• Manage all steps involved with new product launches under the direction of the LAB SERIES Strategy. This includes conceptualizing new product ideas, selecting prototypes, evaluating submissions, working closely with multifunctional partners including R&D Formulation and Package Development, in order to collectively envision, design and deliver superior products & packages, overseeing in-house panel testing, establishing formula standards, and tracking projects on a day-to-day basis within allotted timelines.
• Understand and communicate skincare technologies as well as present information at 360-launch meetings with all cross functional teams.
• Create comprehensive Product Development Fact Sheets for all new products which are utilized in Planning Guides, 360-Dossiers, and Flash documents from Marketing.
• Keep abreast of all new competitive product launches. Issue comprehensive critiques of competitive products in the marketplace on a monthly basis, and review competitive formulas as possible base prototypes for new product introductions.
• Identify new global skincare opportunities and initiate development with Product Development and R&D when appropriate.
• Partner with legal, R&D to innovate in claims/messaging
• Partner with Consumer Engagement teams to ensure the product promises and efficacy is correctly expressed in all consumer and consultant communications.
• Define new product launch strategies (positioning including concept, pricing, distribution, region).
• Directs all aspects of program implementation with cross functional partner groups to bring new programs to market. (including but not limited to GBSC, Product Development, Packaging; Design, GSR, Creative, Education). Conducts status meetings to ensure functional alignment and adherence to timetable dates.
• Directs the development and strategy for forecast offerings and bulletins detailing new program introduction and execution.
• Leverages Corporate Innovation teams when relevant
2) Develop global product marketing objectives and strategies and develops plans to achieve them.
• Develop and define LAB SERIES product Marketing strategy to improve relevance, market share and profitability by product category.
• Develop three-year category objectives and strategies, develops and executes product marketing plans, identifies new products and regional opportunities.
• Develop and present to Sr. Management the product marketing plans specifying the categories long-term strategic objectives and year-to-year sales goals.
• Co-develop new product launch strategies (positioning; pricing; distribution; advertising; digital; online; merchandising; global communications; education) in conjunction with Consumer Engagement and Creative teams.
• Responsible for the overall COG strategy, tracking, reporting, leads value analysis efforts.
• Conduct pricing studies and issue recommendations to management
• Attune to and acts upon market intelligence: understands competitive strategy, evaluates product performance to drive category globally.
• Interfaces with Regions and key Markets to ensure global/regional/local alignment
• Creates and implements Global Product Marketing calendar with head of International and NA, and other relevant ensuring programs are regionally relevant.
3) Develops and monitors departmental budget
4) Provides leadership and guidance to team, with strong emphasis in developing, managing and coaching.
QUALIFICATIONS:
• Undergraduate College degree; MBA strongly preferred.
• Position requires 10 years relevant work experience
• Previous global and or applied marketing experience required.
• Position requires creativity and thorough knowledge in all areas of marketing including the ability to develop and implement innovative marketing programs, knowledge of global market/consumer trends.
• Knowledge of the functions of product development, packaging design, advertising, and sales and their effect on product marketability.
• Position requires strong leadership skills and project management skills.
• Excellent written and verbal communications; strong presentation skills, ability to personally organize and set priorities and to drive other people.
• Global travel required