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Teamhead Business Unit Marketing
Puma
Herzogenaurach, , Germany
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PUMA is one of the world�s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. We are committed to working in ways that contribute to the world by supporting creativity, sustainability and peace, and by staying true to the principles of being fair, honest, positive and creative in decisions made and actions taken. Would you like working in a fast pace and multicultural environment? Then PUMA is the right place to be! Become a member of our successful BU Sportstyle team based in Herzogenaurach. We are currently looking for a Teamhead BU Marketing Motorsport (m/f).
Tasks and Responsibilities:
• Responsible for the in depth understanding, education and insight into the product benefits and consumer and distribution targets for each related Marketing program, as well as the effective communication of the targets and benefits to the rest of the marketing organization.
• In partnership with the Central Marketing, BU product teams and management, the BU Marketing Strategist is responsible for ensuring BU products are presented and featured accurately in all marketing materials.
• Act as campaign project leader for all category related activities and campaigns, ensuring all relevant parties are informed and aligned across channels in the development of all related materials.
• Support Account Marketing/Regional teams as they brief in and execute Key Account Initiatives or other Regional needs.
• Under the direction of the BU GM, Manage and develop the BU franchise products communication strategy over multiple seasons.
• With the partnership of their BU leadership team, ensure that the Central Marketing team and local/regional markers are updated regarding the competitive landscape of their respective category.
• KPI Tracking - Responsible for the KPI tracking of BU Marketing initiatives, in collaboration with Consumer and Commercial Central Marketing.
• Sports Marketing- Provide coordination and partnership with Sports Marketing and Licensing in defining the strategy for use of PUMA product ambassadors/athletes.
• Sell In- Brief the Trade Marketing teams in the seasonal Sell-In tool creation process; responsible for defining and developing presentation tools such as videos, presentations and visual communication tools.
Qualifications:
• Bachelor in Business or Marketing, MBA preferred
• 8 plus years experience in a Marketing role, ideally 3 years in a core strategic Marketing role
• Direct experience working in a product creation environment, demonstrated understanding of the seasonal briefing processes
• Advertising or agency experience a plus
• Experience working in a matrix organization strongly preferred
• Ability to influence without direct authority, collaborate and negotiate with internal customers
• Strong presentation and business acumen skills required;
• Proven skills in Excel, Powerpoint, budget management
• Experience in working with consumer facing products, in the sports industry a plus.
If you are a flexible, open-minded and dedicated individual, PUMA offers interesting opportunities not only in an exciting and challenging industry, but also an enjoyable and open working atmosphere. If you have the drive and commitment to work in the dynamic and demanding PUMA environment, please submit your online application including your CV with your possible starting date and salary expectations.